Sites with user-generated content like Quora and Reddit can be gold mines to return traffic to your website, strengthen brand authority and reach an audience niche for your business.
But better respect what is allowed and prohibited on these powerful channels of content distribution and increased engagement.
Neither Quora nor Reddit Suffers Only Fools and Spammers – These online communities have their own written and unwritten rules on etiquette and marketers attempting to play the system are quickly reported and ostracized. Being cut off from the flow of two of the most powerful sources of online traffic can be a huge handicap.
Reddit, nicknamed "one of the internet," attracts nearly 60 million unique visitors per month from the United States solely for its eclectic mix of news, strange links and extremely high traffic poles. rich in geekdom.
Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics, as the site does a fantastic job of satisfying the user's intent by answering questions. Authorities in charge of the building authorized Quora to touch 300 million monthly users in 2018 and make it a one-stop shop for advice and recommendations. Quora can be an invaluable resource not only for marketers who want to increase traffic, but also for businesses that are trying to connect to their customers and get honest feedback.
If you're looking for the next step to boost your business or brand online, Reddit and Quora should be among your top priorities. Here's what you need to know about these popular platforms to exploit their traffic potential.
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Understanding the platform
Before you dive into Quora or Reddit, evaluate your content marketing goals to identify the platform that could best meet those needs. While Reddit can be a great way for potential customers to find links to your products or services, Quora offers more opportunities to strengthen the brand authority in your area. As Fundera SEO specialist Nicolas Straut points out, "Reddit and Quora are excellent channels for distributing content and increasing the engagement of new audiences in your niche. The only drawback is that excessively self-promotional content can be penalized. "
The Reddit community values content through top and bottom ballots, and popular submissions reach the front page accordingly. Due to the huge scope of Reddit and its frequently updated content, it can be hard to get attention. The platform is divided into topics called "subreddits" and your success depends on finding the right for your content marketing needs:
Quora may seem less complicated to navigate, but it's harder to hook up your content. The successful use of Quora can generate less volume than other channels, but traffic tends to be of better quality with lower bounce rates. Daniel Ndukwu, CEO of KyLeads, confirms, "I have been a Quora user for years and to date have received more than 5 million views on the platform. In addition to that, we have used it to attract thousands of visitors to our website and to get our first hundred users. "
Once you have created a profile and become familiar with the use of these platforms, it is worthwhile to linger for a moment and write about various topics to establish your credibility. It will take some time to cultivate your reputation as a genuine user before you can tap into an audience for your content.
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Finding the right audience
The way each of these platforms can be used to find niche audiences is more important than the demographic data built into Quora and Reddit. If you do not personalize your Reddit experience, you will only see the most popular posts on the home page. It can be strange and wonderful things (like cats trying to get into a Japanese art museum), but it's unlikely to be the kind of content your company wants to promote.
To find an audience interested in what you have to offer, take an active part in smaller communities subreddit . A balance must be struck between the larger, more active subsites than the smaller ones, which focus on more targeted, often less popular topics that attract a greater concentration of users who would be interested in your content.
For example, if I am a chainsaw performer (yes, that's a problem), I could get a moderate interest from the larger community of nerds of forestry subreddit, which has about 7 000 subscribers. The subreddit for chain saw enthusiasts, which has about 1,000 subscribers, could be a better bet to generate more "buzz" for my chainsaw art.
Similarly, for topics such as content marketing, you can look at r / content_marketing. Below is an example of a person asking a question and the types of responses received. The best – and worst – aspect of Reddit is the conversation format that results from questions and comments.
Notice in the right corner that the question has received 88% of positive votes, which shows how many additional responses are interested in the responses only by the original poster.
In this case, someone answered, which resulted in a conversation.
On Quora, address issues directly related to your area. Start your search with related keywords and look for recent submissions with many subscribers. Quora likes personal stories or bulleted lists, and although you can write some sample answers to frequently asked questions, be sure to refresh this content regularly.
Marie Lamonde, Content Marketing Specialist for DashThis, explains, "When using Quora for marketing purposes, you need to keep in mind that you're here to answer people's questions and position yourself as a business." Expert in your field. This is not a billboard to present your business. Stay honest and relevant, and you should see excellent results. "
To see what Mary is talking about, look at this question and some of the answers below. One answer clearly helps the original poster to learn more about SEO. The other is only selling services.
Whether you agree with the following answer or not, this person gives relevant advice and shares a potentially useful blog post with the person asking the question.
Here are two types of responses received.
On the other hand, this answer is really a bad announcement. It does not answer the original question and informs the original poster of its more affordable SEO packages. No proof, no conversation, just an answer copy / paste – it's an ad.
Follow the rules
Like any community, Reddit and Quora have rules to guide the behavior of their users. Sometimes referred to as "reddiquette", the Reddit Code of Conduct takes spammy links seriously and not only suspends accounts, but also forbids all domains . To avoid breaking these rules, read the Reddit FAQ carefully and remember to disclose any relationship you have with the content you are promoting.
Reddit users are known for researching marketing strategies. Therefore, follow these instructions to prevent your account from being flagged for suspicious content:
Never submit the same comment to multiple subtitles.
Do not ask for bargains or promise of reciprocity.
Share links to content that does not belong to you.
Collect the karma points before promoting your own links.
A 10% ratio of posting links to your business content is a safety rule, especially when you are building a reputation in the community. As Kyle Kroeger, founder of Millionaire Mob warns, "Reddit had banned me from publishing – I hired someone to help me in my marketing and they promised me enjoy a huge visibility on Reddit. I later discovered that they were publishing too much on Reddit and that they also created a company-based Reddit user name, which ultimately resulted 39, prohibition of all my domain. "
Quora has a similar approach to keeping his community free of spam, and many of the same rules apply . The site warns you if your content is suspicious. Repeated notifications will ban you from the platform quickly. To avoid this, think of Quora not as a place to create ongoing links with your content, but as an opportunity to strengthen your authority within an area. Use your content and experience to honestly answer questions, and you'll avoid being labeled a spammer.
Reddit and Quora are powerful platforms for marketers, but they are primarily communities. Success on both sites depends on your ability to answer questions and to provide the content that users want. In many ways, it's the same approach you're using to improve Google ranking: it's less about showing your products and services than about showing that you can satisfy the user's intent .
Browse these sites and spend some time browsing Quora's keywords or immersing yourself in industry-specific subreddits. Find out what users are asking for and what types of content they are looking for. Reddit feeds on devious comments and unusual links. Quora likes advice with a sincere tone and organized lists. Find questions you can really immerse yourself in and create well-rounded, thoughtful answers that the community will recognize and appreciate.
Garit Boothe of Business.org points out: "Quora is the dream of a content marketing specialist. He has B2B niches like LinkedIn. He has B2C niches like Facebook. And the presence of long form content works just like a blog. If your target audience is on Quora, you can get millions of views on your answers by writing engaging content and referring your site to your site at the end. "
And if you're wondering where to start, it's as simple as looking for "How can I …?", As shown below:
Once you are recognized as an industry expert, users will be able to rely on your content for informed answers. By following these strategies, you will discover that you have not only become an important member of the Reddit and Quora communities, but also that you have built loyalty for your brand and perhaps an influx of traffic to your site .
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Cover image of Joseph Kalinowski / Content Marketing Institute