//How to Turn Your Wishes into Websites into a Plan of Action
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How to Turn Your Wishes into Websites into a Plan of Action



Rapid Creation of Specific Specifications, Schedules, and Budgets

The first step in ensuring a successful redesign of your company's website is to create a plan that integrates both human resources and strategy. Business websites are not designed by individuals. These are complex projects requiring several skills. And, you must have a clear strategy in place, so that the project does not skid.

People in the room

To begin, make sure that design and development are included from the beginning. The sooner they are involved in the process, the better they make sure to understand all the moving parts. The design will consider the site's experience and emotional appeal, while the development will consider the performance and complexity of responsive web applications. It is important that people who translate your goals into reality be part of the planning process. This avoids the biggest time killer: communication cycles.

The good points

Next, make sure the key steps of the process are present in the mind, so that they understand how each step leads to the next. Needs to features to resource estimates to 19459009 execution plans and budgets to .


Start with a site map. The site map is the visualization of a user's journey using the pages that he consulted and his actions. A simple sitemap will display all the branches of the site and will highlight anything that has been forgotten.

Requirements of the company. Business requirements are explanations of the site plan steps and dependencies in the organization.

Here is an example:


For customers, your chatbot must automate the FAQ as well as the five most frequent trips and allow a manual transfer of support to points defined by the administrator in the communication.
For visitors, your chatbot should appear if the user has been on the page for more than 30 seconds without making a selection.


There are an average of 1,000 customer support requests per day and 120,000 website visitors per month.
The customer support team has a team of five people working from 7:00 am to 7:00 pm (Pacific Time).
The visitor management team has a team of seven working from 6:00 am to 8:00 pm Pacific standard time.
The average time required to respond to a customer support request is 7:34.
The average time required to complete a visitor assistance session is 3:40.

The importance of dependencies is whether the team that manages the tools can handle the workflow or volume that the tools will allow. Prioritize what the organization can handle.


User Experience. Wireframes Only

The Wired Structures (Website Template) constitute the first step in the creation of the actual experience. Creating wired structures is more than just lines on a page containing content. The wired structures are created from a thorough knowledge of user psychology and behaviors by person and platform.

Where a button should appear, the color of the title, the number of fields in a form, the number of steps before synchronized content … are steps of a user journey that have an exponential impact on website and enterprise KPIs. such as conversion rates. Wired structures also help identify potential gaps in users' journeys and give you a better sense of the value of the tools you may want to buy or acquire under license.


Functional requirements are technical explanations of how needs will be met. This includes required API or third-party product integrations, platform and browser requirements (native mobile, responsive website, etc.), as well as additional custom development required, including necessary languages ​​such as Java, React .js, Node.js or ReactNative.

Functional requirements are the most significant impacts on resource and delivery plans. Change language, requiring complex integrations, fully responsive web applications – each of these options adds value and time to the investment of the website. The value and time that will be clear in the last step of this process, the return on investment.

The next phases of resource estimation, plans and budgets for execution and return on investment should be examined from three angles:

What can we do? = Resource Estimation & Alignment
How are we going to proceed? = Plans of execution and budgets
What should we do = KING

Resource Estimation and Alignment


If you do not have a solid resource plan, it's time to create it. You can use Google Sheets to analyze time spent by feature and department, average response times to support tickets, and the total number of hours available per feature, such as UX, the user interface, the front-end user interface, the database design and iOS. HR estimates should focus on what will be required to execute each aspect of the construction.

The rules and procedures that I follow to ensure proper planning and budgeting are as follows:

In the estimation process, obtain ½ person-day estimates for each function / function.
Add complexity and comfort level weight to each feature / function on a scale of 1 to 5. Add a percentage to the estimated total time based on the total weight x 10%. Thus, if a feature has a complexity of two, a comfort level of three and an initial estimate of 10 hours, the total duration of the estimate would be 15 hours = ((2×10%) + (3×10%) + 100%) x 10

Another benefit of the weighted estimation model is that you can examine comfort level weights to determine if a skill set or experience is missing in your team and that would save money. 10 to 50% of project time and costs.


What tools does your company use (CMS, CRM, ESP) to help or hinder the progress of the next version of the site? What are the existing platforms that could help meet business requirements with a minimum development time or development cost? This includes external platforms such as chatbots and video plugins.

Plans of Execution and Budgets

Now is the time to model the options. At this point, your planning sheet must indicate the features and functions to implement with the total time required. By comparing this to the available skills and bandwidth, you can now understand the gaps, if any, that need to be filled. If you need to add staff, an additional step will help you understand how an additional staffing, by option, will affect publication costs and timelines.

If the team were to be expanded, what tools and processes were in place, how long would it take and how much would it cost?

Here are the three main options for expanding the team and the data needed to make a decision about the optimal path:

Direct Rental (FT)
Time to hire
Speed ​​of completion (from today)

Direct rental (contract)
Time to hire
Speed ​​of completion (from today)

Time to hire
Speed ​​of completion (from today)
Time to contract with new suppliers
Approved suppliers that meet the needs

Add any external options to license, associate or purchase tools that can increase the speed of marketing. When comparing options to time-based KPIs, it is important to compare each option to the same units of measure. These units of measure are the cost, the time to market and the percentage of needs met.

Now comes the most important final step: the return on investment.


The business case is based on the return on investment. To get a clear return on investment, you need to understand the needs of stakeholders and KPIs in terms of the time and cost of options to meet those needs. This allows leaders to make decisions about time and costs. Do not forget that the website is one of the most complex elements of the business, even if it is the most important element. When senior management allocates a budget, it is for the growth of the company. It is up to you, as the owner of the site, to demonstrate how the site will generate the best return on investment of the company.

This is not a problem if you are wondering "How can I get a return on investment for a product that has not yet been built?" Think of it this way, you will get a loan for a new restaurant. how much do you need and why? When are you short of money? When do you make enough money to cover all your expenses? How much does it cost to reach this break-even point? These are basic questions that apply to the commercial value of the website and, unlike many other businesses, such as a restaurant, a website can be updated or launched in order to create additional value in course.

Do not forget that the goal is to provide a value based on time. An option may cost more but save 180 days in ramp time, saving you time. Another option may offer reduced functionality, but begins to provide incremental improvements in a week.

Now that you know what you are going to build and how it's time to set up the project and the team to succeed. In the next article, we will review team effectiveness and morale tools and best practices for projects of all sizes.