//How to turn overload of conference content into a blueprint
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How to turn overload of conference content into a blueprint



how to turn overload of conference content into a blueprint - How to turn overload of conference content into a blueprint Andrew Davis Author and CEO, Monumental Shift

Create a "contract"

Develop a simple model with a maximum of 10 empty fields. Print the template (yes, print it). Each day of the conference fills the fields of your model with specific actions. Writing actions in this template is like a contract with yourself and you agree to follow them. The things you write should be single item actions, not projects or ideas containing multiple tasks.

After your return to the office, go through the list and decide what action to take on that day, next week or next month. And then go and do it. Do not over complicate what you have learned.

Frank Thomas Director of Content Strategy and Content Marketing, adidas

Transforming notes into action

First, take a mountain of notes. Then write excerpts to share under two headings: "What we can not do but what we might want" and "What we are doing already and the speakers have encouraged"

A month or two later, ask your team and ask, "What do we want to commit to doing and how will we do it in the next semester or year? gather do not sit unused in a file somewhere.

Michelle Park Lazette, Writer, Federal Reserve Bank of Cleveland

HAND-RELATED CONTENT: Control your content marketing ideas so you can get on with action

Pick one for one

Whatever the session, it is important to note one thing – one thing – on which to act. If you do not act on anything else from this session, what would do the most in your business?

Start with these ideas, then select one to three actions from the entire conference. Set reminders of one or three months on your calendar to check the progress of your actions.

Donna Moritz Strategist in visual content and founder, socially sorted

Note one thing from each session on which to act, says @DonnalMoritz. #CMWorld Click to Tweet

Make a list of relevance

At the conference, make a list of the resources and ideas that intrigue you or relate to your work. When you come back to the office, check the list. Does any of them make you think that you need to change direction in your current job? Explore the first ones. Later, return to the list and select others that still seem relevant and take the time to explore them.

Laura Creekmore President, Creek Content

Use the power of Twitter

Use the conference hashtag to tweet your notes and retweet the highlights of others. Every evening at the conference, browse through your collection and find the themes you want to review. Back at the office, use tools such as Wakelet or Adobe Spark to create a collection from the conference and share it with your colleagues. Some of the best ideas may come from the questions they ask or reflections they add beyond what was shared at the conference. Make sure that learning is transformed into action – or at least experimentation – in the real world.

Amanda Changuris Assistant Director of Corporate Communications, BNY Mellon

Make sure what you learned at the conference turns into action in the real world. @AmandaChanguris Click to Tweet
CONTENT RELATED TO THE IMPLEMENTATION: Each event should be an opportunity for social media

Do not overload yourself unnecessarily

Do not feel obligated to go to each session. If you have a time slot where nothing seems to match, take this time and note how you could apply what you have learned to a project you are working on or how you could introduce the same topic to your project. colleagues when you come back. Conferences gather a lot of information in a short period of time and if you wait to come back and start unpacking, you will lose a lot.

Ryan Knott Public Relations Specialist, TechSmith Corporation

Focus on the company

Make sure your priority action after the conference is based on solving a problem or achieving a clearly understood goal within the company. If stakeholders think that doing business as usual will take them where they want, marketers are unlikely to gain support for the new idea. That's why it's essential to start modestly and invest in changes that will make a significant difference.

Adele Revella CEO, Buyer Persona Institute

Make sure your post conference action is based on achieving a goal with the company. @buyerpersona Click to Tweet

Examination in real life

Whatever the form of your notes, open them when you're back in the office – in the context of your own work climate. Think about how you could implement the ideas you found interesting. Do not just make decisions in isolation: share your ideas with trusted colleagues and co-innovators to make decisions. You might be surprised to see how the thread of an idea turns into a beautiful quilt.

Margaret Magnarelli Content Director and Senior Director of Marketing, Monster

Get a file

Create a central folder for keeping notes, contact names, business cards, printed documents, etc. Make a list of all the follow-up actions to perform and prioritize them. Within two weeks, send an email to the new people you met – just to tell them it was nice to meet them and thank them for their time. A few months later, revisit the file and the list to see if you have followed all that you wanted, and see if you find a new inspiration.

Lisa Murton Beets Research Director, Content Marketing Institute

Share with others

Place your conference notes in a shareable file so everyone is on the same page. Do a lunch-and-learn in your office to share what you have learned.

Shira Abel, CEO, Hunter & Bard

After the conference, do a lunch-and-learning in your office to share what you have learned, says @shiraabel. #CMWorld Click to Tweet

Creating Internal Content

Share everything. Write a blog (or two or three) for your company's intranet to share the bonanza of knowledge with your teams. Then, in about a month, make a team presentation focusing on a key innovation or discovery of the conference.

Ben H. Rome Marketing Director, American Industrial Hygiene Association

Work on the plane

Writing the memo "7 Things I Learned" on the flight. Send it the next day to an in-house peer group as a simple and immediate knowledge-sharing practice. Titles in bold and brief descriptions. You can add some "immediate opportunity" chips that can lead to follow-up.

John Bell Vice President, Digital Enterprise Marketing, Travelers

Rewrite and then teach

Budget two hours to rewrite your notes. Document everything you have learned. Do this in a few days.

Make an hour presentation for your office. If you do not have an office, find (or create) a small local group to present. S engaging to teach creates pressure that requires you to deepen the topics. You will internalize ideas and become more of an expert.

Andy Crestodina Founder, Orbit Media

Budget two hours to rewrite your conference notes a few days after the conference. @crestodina #CMWorld Click to Tweet

Stay Connected

Identify the people whose presentations sounded the most and start following them on social media and regularly read their updates. Establishing links with other participants and presenters is a great way to conserve energy and resources long after the event. These connections can be the best resource. As you get to know other participants and speakers, you can seek help, feedback, and more as the world of content evolves.

Colleen O'Hara Executive Vice President, Marketing and Communications, Acrisure

Divide and Conquer

Remove items from your notes that you and your team can implement (1) immediately and (2) over the next six to twelve months. What did you take at the conference that you can add to your workflows without a proposal, meeting for approval or roadblock? Divide long-term items into smaller goals to work each month. For example, if you need funding or team membership for a six-month post, do it for month one.

Sherri Powers Director of Marketing, TechSmith

Analyze the wow later, hmmm, meh

Sort the ideas according to the potential impact on your sector. Set goals based on a thought-through approach and track progress weekly. As ideas take shape, separate them into three categories:

Wow – These ideas took off and provided a return on investment that would allow you to return to the event.
Hmm – These ideas need work. There is potential. You have to think about it and do a lot of brainstorming to see how it can be converted to "wow".
Meh – These ideas have never taken off. It is important to analyze why. This type of information can help a lot in making future decisions.

Srinivasa Raghavan Founder and CEO, Animaker

Take a friend

Determine the three things you learned that can have the most impact on your career and / or your business. Find a friend who will be responsible for these three elements and continue them as initiatives. Write them on sticky notes and post them whenever you see them. Ask your friend to contact you two months later to ask how these three initiatives are going.

Melissa Eggleston UX specialist and content strategist, Melissa Eggleston Multimedia

RELATED CONTENT: Sticky Note: A Simplistic Approach to Improving Content Marketing


When you divide the content of the conference into manageable elements to help you and your brand, do not forget. Think for yourself and discuss with your colleagues the tips that will best serve your brand's content marketing strategy . As Jay Acunzo creator and host of the Unthinkable podcast, warns:

By blindly following all these tips, we simply end up with basic work. In the end, conferences, blogs, podcasts, etc., provide the ingredients. You have to combine them with other things in your kitchen – your situation, your team, your customers, your beliefs, your abilities, your past experiences – in order to cook a good dish.

What is your cure for turning overload of conference content into tasty meals (or snacks) for your content marketing program? Please share in the comments.

If you do not attend, you will never get the case of overloading the conference content (or the possibility of creating workable differences within your company). Save today and use the code BLOG100 to save $ 100.

Note: All tools included in our blog articles are offered by the authors and not by the CMI editorial team. No post can provide all the relevant tools in the space. Do not hesitate to include additional tools in the comments (from your company or those you have used).

Cover image by Joseph Kalinowski / Content Marketing Institute