Have not we started your business blogs yet? No idea how or where to start? You are in the right place.
Especially when you're completely new to content marketing, it's a good idea to aim for a frequent post because you want to fill your blog with more than a few pieces. This will increase your chances of finding you and will make you see it as a valuable resource for your target audience as soon as possible.
The problem lies in the time and effort required to achieve these goals. In fact, an average blog post costs an average of $ 900 and takes 3 hours and 20 minutes to create. It is a lot of time and money!
You may think that you are too late to play. Seeing that more than 85% of companies use content marketing in their organization, your competitors are probably already there.
Do not panic: this guide will explain how to create compelling content without spending a fortune or overtime.
Why Blogs Are Worth Your Investment
Here are some of the many benefits of a high quality blog for your business.
There is (almost) no traffic without content marketing . When you do not have a blog, your audience probably finds you through paid advertising and other sales-oriented efforts. With content on your blog, they will find you while searching for answers to their questions and their hot spots, which will increase your notoriety, introduce you as a relevant name in the industry and help you build a lasting relationship with your reader!
Here is an excellent example to help you visualize the difference in traffic between a consistent blogging effort and the lack of blog:
. The essence of content marketing lies in the relevant moments rather than pushing a promotional message at random times. In fact, content marketing generates three times as many leads and costs 62% less!
Smart blogs can yield positive results in the long run . The blog is not a strategy with an expiration date. When you create compound blog posts (messages that increase traffic over time), you'll benefit from them for years to come. The alternative is decaying stations, which are usually too narrow or driven by events, so their value decreases over time, as does traffic.
Discover this example of composite or decomposed subjects of HubSpot :
Creating a rock-solid blogging strategy
Next, you want to make sure that you are strategic and create a well thought out plan for your organization's blog. This will help you focus on creating what your readers will really benefit from.
1. Know your character upside down
Your marketing character is a detailed description of your ideal client.
I hope you already have a solid understanding of the people who buy from you, and especially frequent customers and back. With the persona approach, you will learn to know them better by identifying how they consume content.
You probably have more than one character: most companies sell more than one product and meet several needs. That's why it's even more important to know your personality – it will help you tailor each piece of content to its category and the audience it serves.
To define your character (s), delve into your products and / or services and their categories. Then identify who you buy these solutions and the main problem you have to solve for them . For example, you can provide pre-packaged meals, but your clients can range from busy mothers to corporate offices.
Their hotspots are different and they will have an impact on your content, so be as accurate as possible.
Information that interests you, formats that they prefer (for example, short or long blog posts), frequently used online platforms and budgets that they are willing to spend for a solution.
Personas can be difficult when you start, but remember: 71% of companies have documented personas. It's paying!
2. List your topics and keywords
The next step is to think about topics based on ideas from your personal definition.
Creating content makes sense only if it's about problems your character is having and topics he wants to know more about. Although you may already be able to name certain topics, it's important not to assume everything and back up your presumption with ideas.
Here are some of the simplest and easiest ways to get ideas for your topics and keywords:
Browse frequently asked questions . You can do this by talking with your customer support team or by consulting call transcripts or assistance email records. Take note of all the patterns you see in the questions and problems.
Probe your customers . Even a brief survey of a few questions can lead to useful and actionable information. Make sure to ask your clients what publications they read to be informed and which online platforms they use to search for topics and related issues.
Use a keyword research tool . Finally, the tools will help you determine the popularity of search terms and various topics, as well as the individual words that your customers use more often than others. For example, you may be using the words "weight loss nutrition plan," which is searched for 2,400 times a month, but you should use the "weight loss plan" that is searched for 135,000 times a month. Free Tools Like The Keyword Planner Google and KeywordTool.io are easy to get started with.
3. Create a Plan and Stick to It
Without a solid plan, content creation often takes precedence over other areas of activity. It's no surprise – Content Marketing Institute reported that more than half of the B2C organizations rely on a content marketing team for one person or a person.
That is why it is crucial to have an editorial calendar with a process of creating and promoting the defined content.
It will take several attempts to make the process as efficient as possible for you and your team. It is therefore important to openly communicate all expectations, deadlines and collaboration. The best thing to do is to list all the tasks to be done to publish a blog post, which will help you organize your time and share tasks if you work with other people.
You will arrive with the list of tasks that suits you best, but here is the one you can start with:
Topic Selection and Keyword Research
Writing the blog post
Writing the blog post
Edition of the blog article
Source of images
Publication of the blog post
Blog post promotion
If you work with other members of the team, also be sure to add approvals to your process.
Preserving content in a simple gain
You could still have difficulty with content marketing even after following the steps above, such as:
Not having enough time
Lack of clarity on the depth of the subjects to be treated
Lack of credibility to begin
And that's normal, even expected. It's hard to launch your content marketing and do everything right from the first try. You are not sure of risking your time and resources.
Fortunately, there is a solution, and it is the one with which we have been successful for organizations of all types and sizes: curation of content.
The Curation of Content consists of sorting, selecting, enhancing and publishing content around a specific theme from other sources rather than yours.
You can create content using multiple formats, including curation of social content, organized blog posts, organized content hubs, and newsletters via email. Each of these formats has unique advantages because parts of your audience are present on each of the channels and platforms involved.
Since we focus on blogs, let's deepen the idea of organized blog posts. Here are two reasons for their importance at startup and how to get the most out of it:
Save a lot of time
HubSpot's reference report revealed the actual impact of monthly blog posts on incoming traffic and their difference:
What stands out is the leap that occurs when an organization starts publishing 11 or more blog posts a month, and even more so when you realize its impact on businesses with 25 or fewer employees.
But when you remember the 3 hours and 20 minutes needed to create a single blog post, you realize that you will need an extra week each month to write and publish as much content.
Since curation of content is based on existing and effective content (rather than creating from scratch), you can make your efforts at 30 minutes instead of three hours.
A well thought-out blog post can bring an entirely new perspective to your reader's world, making them aware of a topic they care about and save time. ]
Start by looking for inspiration inside and outside your sector and set a deadline to create your first blog post. Here is one of our articles on content strategy to inspire you.
Establish Your Authority and Connections
The second of many benefits of organized blog articles is increasingly recognized as the must-have resource on this topic.
Your reader begins to count on you to bring him the best, most relevant and complete information, along with your thoughts and reasoning. By connecting them to other credible resources, you become one.
Relationships with influencers are another way to strengthen your authority. By amplifying their content, you access their radar and often earn social shares, which will expose you to their audience. Over time, will consider you more and more as a valuable and valuable resource in the industry
Latest Tips to Help You Get Started
To you, you can now create blog content that will attract and delight your perfect reader. Here are some tips for your efforts to be successful:
Set goals for your content . The only way to measure and prove the ROI of your content is to measure everything you do and compare it to your marketing and business goals.
Have a thoughtful process . Make sure you know what needs to be done to meet your deadlines and make sure each task fits into your calendar with plenty of space.
Look for ways to save time . Content curation is the fastest win you can get. You can also save time by consolidating your tasks and delegating tasks such as editing and designing to other team members who specialize in these areas.
If you wish to deepen your research on blogs in 30 minutes or less a day, see our eBook ].