Nowadays, it seems like you can find anything on the internet. This is true and there is even a statistic that about 30% of the total content on the web is duplicated.
Content reuse is not new to marketers, but marketers are constantly looking for ways to introduce existing content into a new perspective.
Why reuse the content?
The content is the modern currency. The more value it brings, the more you can benefit from it. Content reuse can help your business grow without having to break your head to create fresh content every day.
If you've owned your business for many years, you may already have a ton of content that you can reuse, develop, or transform into a new form of content, attracting new audiences.
What do the statistics say?
According to a research of Content Profs and Content Marketing Institute, 60% of marketers say that the production of content is their biggest challenge. Content reuse can be an excellent solution, provided that content is optimized and delivers value to the target audience.
As you can see, reuse of content is a great marketing strategy that can work wonders for your business. Let's see some tips on how to modify the content to get more engagement.
Tip # 1: Create Case Studies
Show a more practical aspect of your business by transforming your existing content into case studies. If you have collected a lot of data related to your business activities, you can make it a very complete and quality case study, which will show not only the work you have done, but also your excellent know-how.
Here is an example shared by Brian Peterson, content marketing specialist in a retail business Flatfy ] ] :
" During the past year, we have conducted numerous market research studies based on our own experience of working with clients and promoting our business. real estate sector. During the year, we saw how different content marketing strategies worked for us.
So we decided to build a case study on how different strategies can work for a retail business. We published the case study on our blog, referencing all the statistics and data we collected. To our surprise, this article has generated a lot of positive feedback and generated 60% more traffic on our website. "
Brian says that creating case studies is only relevant when you have a decent amount of data to back up your claims. In general, case studies bring a lot of value to readers, they are industry oriented and can target a very specific type of audience from which you can benefit.
Tip # 2: Create a podcast based on your most popular posts
If you have a series of messages that do really well with your target audience, you can use them to create a podcast.
A podcast is a very underappreciated type of content, and it's a shame. According to new statistics 44% of the American population said they had listened to a podcast. And, compared to other types of content, 80% of podcast listeners say they have listened to all or most of the podcast. In terms of target audience, the podcast strikes both male and female listeners, with 44% of women and 56% of men reporting listening to it on a daily basis.
Reassigning your content and turning it into a podcast is a great idea to generate more engagement. All you need to do is analyze the performance of your existing content and select the topics for which your audience is most responsive. Consider the podcast as a way to reuse your content. This type of content does not receive the attention it deserves. This can be a gold mine for you to increase commitment.
Tip # 3: Play with Different Forms of Visual Content
People prefer different types of content. According to the research of HubSpot a video is the type of content preferred, followed by articles press releases, social media publications and photos.
When it comes to reusing content, the most common method is to turn your written content into video tutorials or webinars. If you have enough skills in a certain field and content that you have written on related topics, you can turn them into video tutorials, which will allow you to navigate new platforms and reach new audiences.
The best example of transforming existing written content into useful video tutorials is Neil Patel, founder of Kissmetrics. For example, he published an article on and a video on the same site subject:
Video credit: Neil Patel
He proposes to his public several options to become familiar with this subject. It recycles its existing content by creating educational videos. In doing so, not only does it get more commitment, but it also generates more revenue by establishing its presence on a different platform.
The bottom line
As you can see with the help of the examples and statistics given in this article, reuse of content can be very beneficial to your content marketing strategy in terms of strengthening the content. ;commitment. Hopefully these 3 tips will help you find new ideas, recycle your content and attract new audiences.