//How to make a profit with an effective banner placement strategy

How to make a profit with an effective banner placement strategy

 

 

If you want to give momentum and make 2018 a fruitful year for your business consider new marketing tactics. Printed banners are an effective way to promote a brand, but not if you do not put them in the right place.

After helping to place a banner and what place would you like? Read this guide for tips on optimizing your marketing ROI with tips on the location of banners.

Who spends years looking for a store? Few of us, mainly because we often buy other things. According to a study published last year in The Independent, employees in the UK said they did not have a good balance between their professional and personal lives.

If you know that current customers have a hard time finding your store, make it easier for future customers. Using a public place to advertise not only helps people find you, but also lets you know the general public. If you plan to put them outside, opt for a quality PVC or vinyl banner with bold fonts and bright colors to make sure your ad is weatherproof and catch your eye.

Do you regularly attend prices? If you do, you will miss a tip if you do not promote your brand products and services. There are countless ceremonies for every industry in the UK throughout the year. So, how can you showcase your brand when you're surrounded by competitors?

According to a Canadian study, three quarters of people could remember a brand after viewing it through an advertisement in print media. Conversely, only two fifths could recall the company after seeing it on a digital platform. So, why not put your banners outside during interviews or when you make a video for your Facebook page? Do not forget to include the coordinates and your logo, however.

First, check that these ads are correct with the organizer and, secondly, upload photos and videos to social networks! A creative and eye-catching advertising banner, bearing your brand logo and the key information you want your customers or potential employees to know, will work wonders to promote what you do.

According to Eventbrite, the events sector in the United Kingdom represents £ 42.3 billion and 1.3 million events are organized each year. Corporate hospitality is about £ 1.2 billion, while exposures are £ 11 billion, and conferences represent the lion's share of £ 19.9 billion! Obviously, this sector is not going anywhere, so you need to get involved and make the most of it to boost your brand.

Print advertising can work wonders at events like this because it's well-designed and professionally printed. According to a study conducted in the United States participants who viewed print media showed a greater emotional response and could better recall their details than for digital advertisements. If your printed banner is enticing, it will attract people to interact with your brand and, better still, they will be more likely to remember it later.

The windows work, just think of some of the most famous windows we've seen in our oldest streets. Apparently, 80% of consumers describe themselves as "promotion-sensitive". So, use your window to highlight a special discount. In addition, studies show that discounts can make it less likely to compare your offer with that of your competitors! Do not forget to use contrasting colors and large texts to put your offer prominently on your banner.

In addition, according to consultant design and store exposure, Linda Cahan, an article published in Entrepreneur : "Each window should tell a story". Use a platform to increase your banner for better viewing opportunities and give people a reason to take notice of your brand.

There are not only outdoor places. The sleek dimensions of a retractable banner allow it to position itself perfectly in your home office to promote your brand when people come in, which is important if they are still undecided or if they simply navigate.

But who said it was an effective place to have a banner or other advertising material? The section inside a store is called a "decompression zone," according to an article by the economist . Indeed, customers need to "slow down" momentarily to evaluate their new environment and evaluate the products offered.

What are the achievements of your brand? Talk to your potential consumer! Studies suggest that it can take only one-tenth of a second for us to formulate an impression of something, which means that you do not have long to present your brand in a positive way when your customers enter your building. Make sure you talk about your accomplishments and include all the best information on why the reader should choose your brand.

Advance in marketing this year by considering placing banners.

Sources:

https://www.uspsoig.gov/sites/default/files/document-library-files/2015/rarc-wp-15-012.pdf

https://www.neurosciencemarketing.com/blog/articles/print-vs-digital.htm

http://www.independent.co.uk/news/business/news/british-employees-working-overtime-no-extra-money-record-high-68-days-additional-pay- a7607596.html

https://www.psychologicalscience.org/observer/how-many-seconds-to-a-first-print #

https://www.economist.com/node/12792420

https://www.entrepreneur.com/article/223808 https://www.huffingtonpost.com/danny-wong/what-science-says-about-discounts_b_8511224.html

https://www.getelastic.com/coupon-infographic

https://business.tutsplus.com/tutorials/how-to-use-discount-pricing-strategies-cms-28611

https://blog.kissmetrics.com/direct-mail-in-the-digital-age/