//How to get to the links: 5 tips for successful mailing by @alextachalova
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How to get to the links: 5 tips for successful mailing by @alextachalova



how to get to the links 5 tips for successful mailing by alextachalova - How to get to the links: 5 tips for successful mailing by @alextachalova

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Have you ever heard of a book titled "How to reach an agreement: negotiating a deal without giving in" by R. Fisher, W. Ury and B. Patton?

If No, put it on your list. This book is a perfect deconstruction of the negotiation process and an explanation of the reasons behind the most common trading failures.

The construction of the link conducted by means of awareness consists of more negotiations

If you only create links through awareness, it is essential to be a good communicator. That's why this book is my personal link building Bible.

Brief Narrative: The main book of the book is that, to obtain a "yes", you must have something that interests the person concerned. .

If we apply this formula to the creation of links, your main task is to determine what benefit you can give to someone to whom you present your links and make it happen.

[1945 Index: In the majority of cases, this is related to the irrational side of things rather than to a solid reason. That's why applying emotions is a good tactic.

For example, you can exercise it by focusing on the importance of your recipient's work or by scratching one's ego by chance.

The simplest thing to do is to: tell them how much you appreciate their work.

I said "the simplest", not "the easiest".

A lot of officials try to play with compliments, but 99.9% do it.

A thousand standard mass emails sent at once go directly to junk food, regardless of the number of compliments you post on someone's blog.

And even if you succeed (somehow!) In getting their attention, blunt flatteries will only make things worse once they start reading in your email.

Stop repeating the same sensitization errors. Here's how you can become a winner in link building negotiations.

How to stand out in the mailing of mail

There are tons of messages that share "the great secret of the method of mail delivery", including

The sad reality is that most of the tactics described in these publications have been heavily used by spammers.

Here is an illustration of: What I am talking about:

This pitch that I recently received is built on a very popular model that was very effective at the time.

However, this is not that more efficient.

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He mentions the blogs I have not written anything on for more than three years, and checking the latest release date would save them some embarrassment. they "liked" ("Using infographics to reinforce Twitter engagement") has nothing to do with their "Decoding Google Rankings." If you offer a link, take a look at be careful to choose a relevant subject. "Hello" because a greeting gives me the impression that 10 other people (at least!) Will have received the same message before lunch.

That said, the worst part is that a spam-type email is not only ineffective, but that it also presents significant reputational risks.

If you do not want your email to be in the message of another not doing outreach, here are five proven ways that will help you get links with zero reputational risk:

1. Avoid copying standard models at all costs

Awareness involves one-to-one communication, so it requires a fair share of customization.

Blindly copying standard templates that are very often overused by spammers raises questions. according to your authenticity.

The most common example is where one says how much he appreciated your message and then posts his content right away.

Hint: If you ever decide to pick up this tactic, do it for real. Choose content that you really enjoyed and explain why.

If it's as good as you claim, share it on your social media with a beautiful custom image and write an elaborate commentary.

In other words, make an appropriate cry. Thus, your presentation will look much more reliable.

Do not forget to review all the possible options for establishing the connection. One of my favorite tactics is creating broken links but not for immediate link creation.

I use it rather as an icebreaker and a conversation starter. In the end, any overused tactics can be reorganized in order to be effective and bring positive results.

G2Crowd's approach is an excellent example of how to rethink a traditional strategy.

People who leave reviews encourage them to leave them by offering them a Starbucks or Amazon voucher of $ 10.

Does your audience like coffee? If so, why not try this trick.

2. Proper Inspection of a Potential Link Target

The fastest way to contact an unwanted correspondent is to end up in a spam folder.

If you do not want to waste your time on a battle that is lost before it starts, I recommend spending a little time on double checking your mailing list. It must be current, up to date and adapted to 100% of your presentation.

Before making contact, ask yourself the following questions:

Do they write on the same subject? Or maybe it was only a post and, in fact, their area of ​​interest is quite different?

For example, I wrote articles on local SEO, but that's not what I'm good at and certainly not. what I want to hear in a pitch.

To reveal the field of expertise of someone, I prefer to use BuzzSumo where you can search by author name.

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From a capture of & # 39; On the above screen, it is obvious that Julie Joyce writes mainly about the creation of links, placing her thus in a "thorough CPAP guide" might not be the best idea.

If you have a good command of the subject, check how often the new content is published?

When was the last piece published? a week or a year?

This operation can also be performed with the help of BuzzSumo simply by searching for the name of u blog.

Check if your potential link target is sufficient "domain" as well as a strong link profile.

It is essential to investigate your targets because you would otherwise acquire spammy links.

To do this, we use Ahrefs and consider sites whose domain index (DR) is less than 30 no. good enough for link building.

3. Brainstorm on a good reason to communicate with them

So you liked their message – that's one of the reasons to reach out, but it is certainly not the only one.

It is much more efficient to use a common interest as an icebreaker. You may also be a cat lover or a member of the same Facebook group.

If this sounds convenient, it's important to remember some of the limitations of Facebook.

For example, you do not mind. does not allow you to search for people with whom you do not have common friends, which makes the random search quite complicated.

However, you can see all members of a gated community even if you are not friends with them. This can be a good conversation topic and will not make you look like an average spammer.

The same is true if you are a follower of the same brand / person on Twitter, who reads the same books or blogs – you can find all this information just by looking at what they share on the networks social.

4. Catch them at the right time

This tactic is by far the most effective tactic because it yields much faster than others.

People are extremely interested in promoting their content in the first 24 hours. after publication. So, if you manage to help them do it, you have much greater chances of being noticed.

To do this, I prefer to use Pitchbox because it can gather a list of websites that have published something in recent years. 24 hours.

The most convenient feature of Pitchbox is that it allows you to set up a particular set of keywords that match 100% of the content you are going to present. As a result, you get a list of content pages that include these keywords in the titles of their pages.

In addition, Pitchbox automatically searches for emails from people associated with each domain and allows you to sort them. the resulting domains by domain authority.

If you can not afford to buy Pitchbox, you can still take advantage of this strategy: in BuzzSumo, you can search for messages that have been posted over the last 24 hours :

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5. Reaching out to people who already know your brand

Another hack that can reduce the number of hours you need to invest in establishing links is to connect with people who already know your brand. For example, your customers or blog subscribers, or even members of your email list.

Do not forget your Twitter and LinkedIn subscribers either. Chances are, they work in the same niche with you and produce content that you could pitch.

A quick automation hack: If you like working with spreadsheets, Followerwonk can send your entire list of Twitter followers to one.

If a follower also specifies his website in his Twitter profile, Followerwonk mentions it in a separate column.

In summary,

With all the diversity of information on e-mail publishing published online, this may seem like an easy task.

Well, that's not the case.

If you go down this road, prepare for rejection and ignorance, because that's what you'll get in the beginning.

However, if you master the skill of creating a well-customized and laser-targeted email pitch, trust me, the sky is the limit.

More resources:

Credits for the image

Feat. Image: created by the author, April 2019
All screen shots made by the author, April 2019