//How to find each orphan page on your website by @Manish_Analyst
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How to find each orphan page on your website by @Manish_Analyst

 

 

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For Google and other search engines to index your pages they need to know they exist and where.

This is usually accomplished in one of two ways:

The crawler tracks a link from another page.The crawler finds the "crawler". URL listed in your XML sitemap .

A page without link to it is called an orphan page.

Search engines do not find orphan pages via other links at the end, orphan pages often remain unindexed and never appear in the search results.

Even if your orphaned pages are listed in your XML Sitemap, they are still a problem for SEO.

In the absence of internal links, no authority is transmitted to pages, and search engines do not have a semantic or structural context in which to evaluate the page.

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With no way of knowing where the page is located throughout your site, it may be difficult to determine the queries for which the page is relevant.

In this article, we will see how to find orphan pages on your site.

1. Identify your crawlable pages

First of all, you will need a list of all currently accessible URLs by exploring the links on your site.

To do this you will need a SEO Spider. I recommend ScreamingFrog.

Regardless of which robot you use, make sure that it is configured to only crawl the indexable pages by the search engines, which means that it should not explore the unindexed pages or the hidden pages of search engines. robots.txt.

Start crawling from the home page of the site, making sure to use the canonical URL, including the correct https or http and www and the non-www .

Once you have browsed through your site, export the URLs into a spreadsheet like this:

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<img class = " aligncenter wp-image-276221 size-full b-lazy pcimg "src =" http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif "alt =" Export the URLs in a worksheet "width =" 417 "height =" 294 "data-data-src =" http://weinternetmarketing.com/wp-content/uploads/2018/12/1544025850_698_how-to-find-each-orphan-page-on-your-website-by-manish_analyst.png [19459028FairUnprintsofthefileColorresolutionofthePorphorphinepages

Before checking the tools or sources for finding orphaned pages, there are two common causes of orphan pages that must be immediately processed and processed.

These causes have in common the basically duplicates that automatically redirect to a single URL.

If it does not, it is likely that some versions of the page are not linked and, therefore, are orphaned.

In this case, the fact that they are orphans is not the main problem, but the fact that they are duplicates is.

Nevertheless, they will be discussed later during your stay. search for orphan pages and that must be remedied, so it is a good idea to dismiss them beforehand.

https / http or www / non-www

non-canonical Each public page of your site should ideally use http or https consistently (preferably https), and www or non-www regularly.

To check if this is the case, try entering all these variations of your site's home page into your browser:

https://www.example.comhttp: // www.example.comhttps: //example.comhttp: //example.com

The four variants must automatically redirect to the exact same URL.

You should test it on a few other pages of your site. and check your site's .htaccess file to make sure that the corresponding redirects are correctly configured.

Here is how to force the https procedure in .htaccess . If you do this, check that each page on your site has SSL features, otherwise your users will receive a scary warning from the browser.

Here's how force the www or non-www sites . Again, check that this will not create any server errors.

Trailing Slashes

Another thing to watch for is the regular use of slashes.

For example, these two URLs may produce the same content, but the URLs are not identical:

https://example.com/page1/https://example.com/ page1

Check a few pages. on your site, with and without the trailing slash, and make sure that they automatically redirect to the same URL and that they do it consistently.

Verify that this is correctly configured in .htaccess. Here is how to force a slash in .htaccess .

3. Get a list of URLs from Google Analytics

By definition, crawlers will have a hard time finding orphan pages.

So it is difficult to use a SEO tool to find one.

The best place to start looking for orphan pages is therefore your own Google Analytics data (or any other analytics package you use).

As long as Google Analytics is installed on the pages in question, if the page has already been visited, there is a record somewhere in Google Analytics.

For a complete list of URLs, select "All Pages" under "Site Content" in the left pane. "Behavior" section:

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google on how to improve sites that are not ranked by martinibuster - How to find each orphan page on your website by @Manish_Analyst

Our orphan pages being difficult to find, the number of tim

Click on «Pages views "so that the arrow points up, indicating that the list of URIs is sorted in ascending order from the smallest to most page views.

The most likely pages to be orphaned will be moved to the top:

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google on how to improve sites that are not ranked by martinibuster - How to find each orphan page on your website by @Manish_Analyst

To make sure our list is as complete as possible, go to the time range on the top right and set click on the "Apply" button:

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<img class = "aligncenter wp-image-276227 size-full b-lazy pcimg "src =" http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif "alt =" Picker Date in Google Analytics "width =" 719 "height =" 251 "data – data-src = "http://weinternetmarketing.com/wp-content/uploads/2018/12/1544025850_967_how-to-find-each-orphan-page-on-your-website-by-manish_analyst.png[19459028_rev[19459011hnowowoweveraurabesoind&#39&presenderrotrainaspossible

In B To the right, click on the "Show lines" drop-down menu and select the largest number of lines.

Our main hurdle is that Analytics can only list up to 5,000 URLs at a time:

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<img class = " aligncenter wp-image-276229 size-full b-lazy pcimg "src =" http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif "alt =" Display the number of lines in Google Analytics "width =" 153 "height =" 183 "data-data-src =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/11/Display-number-of-rows- in-Google-Analytics.png [19459028HER/ If you have more than that, you will need to export 5,000 pages at a time until you have all your Google Analytics visitor data.

] However, we sort the viewed pages in ascending order, so our list should include all the information, and will most likely include most of the orphans. "URLs that had a visitor.

will probably take some time for Analytics to extract all the data. Be patient and do not try to hurry things or you could block your browser.

Once the URLs are loaded, go to the top right, select Export, and then export a Google Sheet, Excel File, or CSV Spreadsheet to get your URLs.

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google on how to improve sites that are not ranked by martinibuster - How to find each orphan page on your website by @Manish_Analyst[19459011¹NowcopiertheURLofyourexamplefile/#39exportinganalysedyourPorphorphicPlanetCalculatingComplete:

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We'll have to get them in URL format for them to be useful. To do this, insert a new column and paste the URL of the home page as follows:

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And use the formula concat () to combine them into a URL in the following column:

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<img class = "aligncenter wp-image-276239 size-full b-lazy pcimg" src = "http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif" alt = "Combine both columns" width = "648" height = "324" data-data-src = "https://cdn.searchenginejournal.com/wp-content/uploads/2018/11/Combine-both-the -columns.png [19459028FairedmethodofthisformofthisbufferfromthefulllistofURL:

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<img class = "aligncenter wp-image-276243 size-full b-lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14/ images-new / loader.gif "alt =" Complete list for the column combination "width =" 648 "height =" 301 "data-data-src =" https://cdn.searchenginejournal.com/wp-content/ uploads / 2018/11 / Full-list-for-Combining-columns.png [19459028(enanglais)IdentifyourURLorphelines

To identify our orphaned URLs, we will need to compare the list of "parserable URLs" and the list of " "Analysis URL" in our spreadsheet.

In our hypothetical example It's obvious that https://example.com/11 is an orphaned page, but in reality you'll almost always have a lot more URLs to browse, and we'll need to automate the process of identifying our orphaned URLs.

To do this, we need a formula that checks whether each URL in our Analytics list is also in our list of URLs that can be scanned.

Here is an example of a formula to accomplish this operation:

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google on how to improve sites that are not ranked by martinibuster - How to find each orphan page on your website by @Manish_Analyst

Correspondence formula used in cell E2 is:

= mat ch (D2, $ A 2 $: $ 11.0 $)

This formula checks if the URL of cell D2 is in the range $ A $ 2: $ A $ 11. (If you are not familiar with spreadsheets, dollar signs are there to make sure that when you drag the formula into the column, the beach will not change.)

The value "0" tells Google Sheets that columns are not necessarily sorted. (See The documentation of Google Sheets .)

If there is a match, the formula returns its position in the range, which in this case is the first position of that this.

However, what interests us the most, it is there is no correspondence.

As you can see, the formula returns the # N / A error for https://example.com. / 11 because it does not appear in our list of searchable URLs. This means that it is an orphan page.

For a list of our orphaned pages, simply sort our "Match" column to gather all # N / A results in one place. .

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<img class = "aligncenter wp-image-276247 size-full b-lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/ sej14 / images-new / loader.gif "alt =" Sort the results "width =" 283 "height =" 493 "data-data-src =" https://cdn.searchenginejournal.com/wp-content/uploads We can then copy our list of orphaned URLs and paste them into a new sheet where we can find solutions to solve them.

5. Other locations to search for orphaned URLs

You can repeat this procedure to identify orphaned URLs using non-Google Analytics data sources.

All of the following tools will have a list of pages from your site:

SEMrushAhrefsMoz Link ExplorerRaven Tools

I would not recommend registering exclusively for orphan pages because they will have to explore these pages to find them.

However, it is possible that, in some cases, these tools find pages that are not directly exploitable, as they have been found in other ways, usually at a time when they are not available. history where the page was explorable:

It's a good idea to work with your team of developers to see if they can get the full list of URLs on the site directly from the server, because this should be the most complete list available to date.

Finally, you can get a list of URLs from Search Analysis Report from the Google Search Console .

Although these pages are obviously indexed if they are displayed here, you can still find non-crawling pages from your internal links.

Conclusion

Orphaned pages can not be indexed by search engines if they are not displayed in your Sitemap and may create other SEO problems even if they do it. .

Use the methods described in this post to find your orphaned pages and resolve this problem.

Additional Resources:

Credits

Selected Image: E2M Solutions
All screen captures made by the author, November 2018

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