Here are some examples of negative referencing:
Intentional creation of hundreds or thousands of spammed links to a particular website
Hacking a website to change key SEO components for a negative effect
Copy content and republish it on the Internet
The creation of fake social profiles that give a negative image of a brand
The removal of positive backlinks
These are just a few examples of negative SEO. New techniques are constantly being developed and attacks can take many forms.
In essence, negative referencing involves the intentional and malicious violation of Google's rules and guidelines for the purpose of harming a business. Negative SEO is usually implemented by a competitor … or by a third party who has been quietly hired by a competitor.
This is particularly common when an emerging brand meets a fast success in a sector controlled until now by larger brands that wish to limit their competitors as much as possible. Honest business owners and white hat digital marketers would like to believe that negative SEO outbreaks are rare, so it's fair to say that this happens quite regularly.
Signs that you could suffer a negative SEO attack
You must recognize that negative SEO occurs. But it is not enough to have a theoretical knowledge of it.
In order to protect your brand, you need to know what the negative SEO looks like in practice. Here are some common signs that you may be attacked:
Unknown warranties. It's always nice when a random blogger or webmaster gives you an unsolicited return link, but there may be more than it appears in the eye. If you start to notice a series of unknown backlinks from spammed websites, especially private blog networks (PBNs), this may indicate that someone is trying to create the impression of not following the rules from Google.
Deleted Backlinks. Organic backlinks to high-authority websites are extremely important and valuable to your SEO and content marketing efforts. If you notice that your backlinks are deleted on different sites and publishing platforms, it is possible that some pretend to represent your brand and ask webmasters to remove your backlinks from their content.
Keywords related to the red flag. Google does not like certain industries, niches and product categories. If too many backlinks appear from these types of websites, or if the anchor text contains blacklisted keywords, this will have a negative impact on your rankings. Go on alert if you notice backlinks related to topics such as gambling, pornography or Viagra.
These are just a few examples of negative SEO attacks. Those you meet one day will not always be so obvious or blatant. However, if you notice odd backlinks, a strange SEO and other unexplainable problems, your internal alarm bell must sound.
How to defend your brand
According to Patel, Google's Matt Cutts, and other industry experts, it's much easier to prevent negative SEO attacks in advance than repair them after hitting you. So, even if you have not been attacked, it's worth thinking about how to stay safe.
Here are some tips for defending your brand against negative SEO.
1. Configure alerts
In most cases, you have the power to identify negative SEO from the very beginning. You can use various listening and monitoring tools to obtain such information.
To begin, set up Google Alerts [Webmaster Tools] that will send you an email each time your pages are not indexed, that your website is attacked by a malicious program, that you have problems with server show up or that a penalty is inflicted on you. from Google.
2. Invest in Quality Links
It is not enough to sit down and hope that your negative SEO does not help. You must be proactive, which will involve creating your own back links in white hat through quality content marketing.
According to AudienceBloom principal agency of creation of links and marketing of contents, this can be accomplished thanks to the creation of «back links of quality, contextual and contents in the most known sites, blogs, and news publishers. "
3. Follow your backlinks
While you create quality content and you create honest backlinks from authoritative publishers, you will naturally want to track your progress. By tracking backlinks, you will be able to keep an eye on what's going on, whether it's positive or negative. If you find unwanted links, move on to the action.
4. Delete the incorrect backlinks
You can use an unlimited number of tools to identify bad backlinks. If you find one, insert them into a spreadsheet and format it in a txt file. Then, used the tool Disavow Links Tool from the Google Search Console to combat these negative links.
Overcoming Evil with Good
Many world religions encourage the idea of not facing evil with evil, but of overcoming evil with good. In the field of SEO and content marketing, it is advantageous to respect this policy.
The solution to negative SEO is not to launch its own negative attacks. Instead, you should focus on the practice of positive SEO through an appropriate site structure, creating effective links and creating quality content.
If you choose this course, you will maintain your SEO ranking and improve your online visibility.