Frances McIntosh . "A portfolio allows others to see your work, what you are capable of and what are your strengths. It helps others see how you fit into their vision, their company, or their product. It also shows that you are multidimensional and objective, motivated and inspiring. "In a world where you are in direct competition with thousands of other" experts ", a portfolio can equalize the odds and help customers see you as a credible resource partner for their content marketing needs.
Creativity. A portfolio can be a creative work in itself. The way you organize, format and structure your portfolio will communicate your attention to details to potential customers and show them your creative side.
Background. Sometimes, customers are not quite sure that you would be a good candidate for their project. Of course, they can visit your website and read a little blurb about who you are, but they want to see some of your work. Examples of your previous content marketing projects provide context that they can use to make informed decisions.
Each content distributor will extract a unique value from a portfolio, but the benefits are obvious. Staying too long without a wallet puts you at a disadvantage.
5 tips for developing a killer wallet
The word "wallet" means different things to different people. But, no matter how you design and develop yours, you'll find the following tips and tricks:
1. Determine what people want to see
Do not make the mistake of putting every last content in your portfolio. Not only will you overwhelm people, but you may also dilute your message.
A portfolio is not necessarily an ideal place to work. It's a place for projects that your audience wants to see. Instead of throwing everything into a jig and tying a bow, think about your goals.
"Do you use your portfolio to improve your CV? Then the job must support the qualifications you have listed elsewhere in your application, "commercializes the content written Aja Frost . "Do you use it to attract new customers? Focus on projects related to the types of clients you want to work with. Do you use it to establish yourself as a leader in your field? Show your work highest or what attracted you most. "
If you're not sure what your audience wants to see, do not be afraid to ask potential customers. Find out what they're looking for from a content marketer, and then determine how you can structure your portfolio to meet those needs.
2. Keep it clean and concise
Your wallet may be a place for your content, but the design and layout speak volumes about the type of professional you are.
Nowadays, customers want simple and concise solutions. Minimalism is at the rendezvous and your portfolio should incorporate some of these clean design principles. Use crisp images, lots of white space and simple color combinations with just two colors. ( Here are some examples .)
3. Consider multiple formats
An online wallet is obvious these days. But do not discount the value of a physical portfolio that you can share and distribute when you meet potential customers in person. A short saddle-stitched book can be designed and printed for only a few dollars and gives you an extremely professional resource to show off your work.
4. Integrating social proof
You probably know the role of social proof and signals of trust in Web design and marketing, but do you use it in your portfolio?
While some people limit their portfolio strictly to projects, it is also important to incorporate elements such as customer comments, testimonials, ratings, rewards and awards. By doing so, you have the opportunity to further improve the perception of your work and to show potential customers how satisfied others are with your work.
5. Be strategic with distribution
Creating a portfolio of marketing content is only a beginning. Once you have a portfolio, you need to find ways to introduce it to the people who matter. A distribution strategy will take you far. Here are some examples of where to publish your portfolio:
Your website and your blog
Author profiles on publishing platforms
If you build an e-mail marketing list – and you should do it – it can also be a good resource for mass distribution of your portfolio every few months. Just make sure you have a purpose to send it. For example, you can include it next to an email describing some of the new content writing services that you have added.
Start earning more customers
A portfolio should not be your only customer acquisition strategy, but it's certainly a useful resource to put at your disposal. By focusing on the details of your portfolio – from design and content to formatting and distribution – you'll get even better results. Start today!