//How (and where) to add social media buttons on your site for more engagement by @bsmarketer
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How (and where) to add social media buttons on your site for more engagement by @bsmarketer

 

 

With declining shares on content 50% since 2015, it's like a lost cause consider social media in your content plan.

And we have all heard the secular statements of "social sharing buttons that have died".

Just as we have heard for SEO content, content marketing, PPC, and just about every other marketing tactic that still works.

The biggest grievances associated with social sharing buttons often come from marketers who misuse them.

Or on sites that do not not have enough traffic.

Most of the time, this is the case of terrible investments and of improper ease of use .

Here's how and where to add social buttons to your site for maximum social engagement.

Where to Avoid Social Buttons on You Site

Most marketers are mistaken in two main areas with social sharing buttons:

Placing them on bad pages : No one is going to share them. Use mediocre social buttons with horrible usability: it's too much

Where do social sharing buttons not work forever?

On product pages, pricing and features:

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According to one study performed by VWO, the removal of social share buttons on ecommerce site product pages increased the number of conversions by 11.9% .

This study has produced controversy as to whether social sharing buttons actually work or whether they have a negative impact on your success.

But it's hard to tell for several reasons:

This was on a product page. Who will socialize a product directly from the product page before you buy it? Probably 1 in 1,000,000. Small amounts of stock on a product page are similar to negative or no ads on Amazon. People do not trust him. It works like a "negative" social proof. It distracts people from the main CTA, which is to buy the product.

If you can add friendly social sharing buttons to the right pages, you can bet that social sharing is a social sharing.

So where do you add them?

Add Social Sharing Buttons in Your Content

Perhaps one of the best examples of using social sharing buttons is HubSpot:

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When consuming content on HubSpot and highlighting specific sections, a bar of Social sharing appears, displaying options for Twitter, Facebook, Email, LinkedIn, Messenger, and Copy-Paste.

This is a remarkable conviviality.

Users must not only share the entirety of the article, but also specific sections of the content that they deem interesting.

In addition, when you copy and paste a section of the article, here is what it looks like:

"When you segment the above results by size of. business, the results become even more interesting. " Https://blog.hubspot.com/marketing/blogging-frequency-benchmarks[19459004_rev1919900131ItplaceaultomaticallycontemplatedbyguillemetsandcitelasurcwiththeleenHubSpot

Boom!

When you select social buttons such as Twitter or Facebook, it does the same thing, automatically importing the quoted text and quoting the link from the article.

Want more social sharing with buttons? Follow the example of HubSpot and embed it in the usability of the page, rather than just placing static buttons on the sidebar.

Add Social Sharing Buttons Midway Content

A Chartbeat white paper found that 55% site visitors read an article for 15 seconds or less.

Brutal.

It's hard enough to get users to click on search engine results. only forcing them to stay for content consumption.

So you can bet that the social sharing buttons displayed at the top of your blog do not do the heavy work.

If people are not even reading over 15 seconds, they will not share your content.

 You may have to add them further down the edge of your content to target more interested readers and a great deal of attention  

If people reach the bottom of your coin

And if they liked this article, your chances of generating a share are much higher.

Sharing buttons at the top of your content may simply be a distraction from the overview:

Get people actively reading your content.

So try adding social sharing buttons to the bottom half of your content.

Or even in the end with a call to action:

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Show Social Sharing as Social Proof of Stock Accumulation

When You Start to accumulate shares, you can reverse the script and display social buttons at the top of your content.

Slight parts on the content may play against you if you have not accumulated years brand awareness.

Imagine this:

Someone who has never heard of your brand decides to try your luck in the SERPs against the big brands.

They click on your content and see this:

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C & # 39 is weird, why does this message have only one social share? Is this content accurate? Is it bad? Should I find something else?

If you have not yet had the time to generate tons of social sharing or if a message simply did not receive as much, avoid using static buttons at the beginning of your message.

This could have a negative impact on your ability to get more actions.

Conversely, if you have tons of stock, post them directly at the top of your publication to get many benefits:

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Best Social Share Button Apps and Plugins

Not all social sharing buttons and plugins are the same.

Some are clunky, obsolete, impractical and simply awful.

When it comes to sharing buttons, you want the opposite.

H Some of the best on the market are free and paid.

1. Highlight and Share for WordPress - Free!

This WordPress plugin works exactly like HubSpot's, allowing users on your site to share your content when they highlight text.

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This plugin is totally free for WordPress users and works with:

TwitterFacebookWhatsAppLinkedInEmail

It allows you to activate themes, disable specific social networks and customize sharing options.

2. Social Warfare - Free to Pay

Social Warfare offers many options for button-sharing, ranging from static to fade, to specific points in the game. your publication.

Added mid-way share buttons to target interested readers.

3. Monarch - Paid

Monarch is the social sharing plugin under the ElegantThemes brand. Access to the site and the plugin costs money, but it is one of the best in the market.

It allows the most personalized personalization of the most diverse plugins and animation sequences.

Want a premium quality plugin? You will have to pay a little more.

But if personalization is essential for you, it's worth it.

Conclusion

Social sharing buttons can be very effective. placed on the right pages at the right time.

But most often, most marketers place social sharing buttons everywhere.

More buttons! You get a button, you get a button!

Unfortunately, this approach fails.

Would you like to add social shares to your social buttons?

Place them in the content when people highlight you

Add mid-way social share buttons to target interested readers.

Do not display the social buttons at the top of the messages until you have accumulated tons of actions.

Avoid cheap, social button clunks and opt for those with greater ease of use.

Social sharing buttons are far from dead. It is simply time to start using them intentionally.

Additional Resources:

Image Credits

Screenshots taken by the author in January 2019

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