Google recently announced support for Google I / O support new data structured for FAQ and How-to tags. Yes, Google announced the tagging of FAQ and procedures at the event 2018 a year ago, but Google has launched a new structured markup to bring these rich search results to life.
Practical Results Search results in Google provide researchers with detailed information on how to accomplish specific tasks directly in the search results. Google has published educational material that your developers can use to add markup to your own pages and how to add it to Google Assistant . The documentation includes information about the steps, tools, duration, and other properties that you want to include in your tag.
Here are screenshots of what it looks like in the search:
Please find below screenshots of the assistant Google:
Report on the documentary search console. Google has also added a new Improved Search Procedure Report in the Search Console, which displays errors, warnings, and valid items on pages that contain structured data. Here is a screenshot of this report.
FAQ results. Google has also announced new search results for the Google Search and Google Assistant FAQs. This is designed for FAQ pages that provide a list of frequently asked questions and answers on a particular topic. The addition of this structure data allows Google to display questions and answers directly on Google Search and the Assistant. The documentation relating to this markup may be found here and that for assistant may be found here .
Google warns you not to confuse this with QA Pages ] which is dedicated to forums or other pages where users may submit answers to questions.
Here is how the results of the FAQ look in the search:
Google has also launched an improved Google search console report for structured data from the FAQ.
Why we care. Highlighting your search results in Google Search may lead to more clicks on your website from Google Search. But at the same time, if the searcher can get the full answer directly in Google Search or in the Google Assistant, the searcher may never find himself on your website. We recommend that you test this markup on the appropriate pages and see if it generates more traffic and conversions for your business.
About the Author
Barry Schwartz is the publisher of News Search Land, owner of RustyBrick an online consulting company based in New York. He also directs Search Engine Roundtable a popular research blog on topics related to SEM