//Google presents Shoppable image ads by @MattGSouthern

Google presents Shoppable image ads by @MattGSouthern

 

 

 Google presents Shoppable image ads & # 39;);
$ (# Scheader .sc-logo & # 39;). append (& # 39;);
$ (# Scheader & # 39;). append (& # 39;);
$ (# Scheader .scdetails & # 39;). append (& # 39;

+ cat_head_params.sponsor + & # 39;

& # 39;);
$ (# Scheader .scdetails & # 39;). append (cat_head_params.sponsor_text);
$ (# Scheader & # 39;). append (& # 39;

ADVERTISING

& # 39;);

if ("undefined"! = typeof __gaTracker) {
__gaTracker ('create', 'AU-1465708-12', 'auto', 'tkTracker');
__gaTracker ("tkTracker.set", "dimension1", window.location.href);
__gaTracker ('tkTracker.set', 'dimension2', 'digital-advertising');
__gaTracker ("tkTracker.set", "contentGroup1", & # 39; digital-advertising & # 39;);
__gaTracker ('tkTracker.send', 'hitType': 'pageview', 'page: cat_head_params.logo_url, & title = & # 39; # 39; cat_head_params.sponsor});

$ (# Scheader a) .click (function () {
__gaTracker ("tkTracker.send", "event", "Sponsored Category Click Var 1", "Digital Advertising", ($ (this) .attr (& # 39; href & # 39;)));
__gaTracker ("send", "event", "Sponsored Category Click Var 1", "digital-advertising", ($ (this) .attr (& # 39; href & # 39;))));
})

}
}

})
}

Google presents a new type of ad block that will allow advertisers to display purchasable images on publisher websites.

For advertisers, it is an opportunity to make their product known to targeted audiences.

According to Google, one-third of holiday shoppers look for pictures before they shop.

"One-third of holiday buyers said they looked for pictures before shopping in stores. The growth of "street style" and online influencers testify to the tendency to look for lifestyle images for visual inspiration.

Google claims that this new advertising package will benefit publishers by offering them the opportunity to buy.

"For example, a customer can visit his favorite blog like This Time Tomorrow and see a selection of similar offers after clicking on the tag icon in the image."

Eventually, Google plans to deploy this block of ads on the results of the search for images.

See below for an example of what blocking image ads will look like on an editor site and a mockup of what they might become in Image Search.

SEJ

Take our little kly newsletter from SEJ's founder, Loren Baker, about the latest news from the company. ;industry!

 Ebook