//Google on how to improve sites that are not ranked by @martinibuster

Google on how to improve sites that are not ranked by @martinibuster

 

 

 Google on how to improve sites that are not ranked

Google’s John Mueller discussed what might get a search engineer to include a different site in the search results. In a webmaster’s hangout, John Mueller explained how a site could be as good as the top ten sites.

The site is just as good but still does not

John Mueller said that one of the things that he had noticed during the review of escalades Regarding the ranking of web editors, some sites were as good as other sites, but did not offer much better.

“… for the most part, your site is somehow good like many others out there. … I think that’s a good step.

But at the same time, because it’s a bit like the others, from the user’s point of view, why do we particularly need your site? there too?

If we turn to the research engineering teams and say to them that the ten search results we are displaying are pretty good, but here’s the other one as good . They are not really encouraged to say that we are going to trade these search results and use this one because it is as good as the other.

How to Rank Better than Other Sites

Finding Competitors to Identify Positive Points

When planning for the year a site or review of a site strategy, I consider it’s good to review your competitors. The method I created for my own projects over fifteen years ago is to list all the good qualities and features that make a competitor site popular and useful.

Also, focus on the ease of navigation features, number of ads, and so on.

Next, explore the competing sites (use Xenu Link Sleuth or Screaming Frog) and examine how they use title tags, what types of sites they link to. This will give you an idea of ​​the competitor’s editorial line. It can also give you an idea of ​​their interest in SEO.

When you review editorial content, try to understand what problems they are trying to solve for visitors to their site. Do the choice of topics and titles indicate that they blindly focus on the keywords? Or does it say that they know what visitors to their site want?

I try to understand where they are in terms of SEO and content planning. Do they practice natural referencing without vision? Or does their SEO indicate a degree of sophistication?

Finding Competitors to Identify Negative Points

Then repeat the same exercise but in the opposite direction. Document all the negative aspects of the site.

Competitor strengths represent fighting that you will have to fight or choose to leave. The weaknesses of the competitors represent your opportunities to stand out.

Revisions of Non-Competitive Competitors

In my opinion, there is now significant variation in competition research. I find it’s worth looking for non-competitors who have a similar business model. There is sometimes practical information hidden in the practices of non-competing sites that are successful.

For example, if your site examines movies, you can learn new tips by analyzing the best music review sites. This research practice helps you get an idea of ​​what is common in a niche and perhaps to discover what can become your angle.

Ok, so here’s my advice on to help you distinguish your site.

This is John Mueller who speaks of the importance of a unique angle.

John Mueller discusses unique angles

really take a step back and try to find an angle that significantly distinguishes your site from all the others so that when we go to the # 39, engineering team, we can well say these ten results are pretty good, but this one is the one that should definitely be the number one for this kind of query.

So that’s something that they can take into account and say, oh, yes you’re right, it’s really the best and we have to make sure that that’s 39 is on the top. We will take the time to understand what is really happening in our algorithms to process this site, this content that it produces in an appropriate way.

And these are things of course when you are in a niche like this. it is very competitive, it is very difficult to do but it is not impossible. So, I really recommend trying to take a step back and think about what you can do to bring your site to a higher level.

What could be new content that you produce, new angles of view? . Perhaps less content already released on other sites … all of these things really make sure your site is truly unique and not just similar to others.

Be the Only One

The New York Times interviewed celebrity chef Andrew Zimmern who provided a relevant insight into how to succeed . Although Andrew Zimmern is not an SEO, he knows something about cultivating success.

Here is the observation of Andrew Zimmern about success:

I want to be the best. I want to be the only one, “he says. You are a schmuck.

In fact, you want to go out and do something different. Be the only one.

For example, his new project is a Chinese restaurant specializing in the food he likes and in which he grew up. The restaurant will also serve tiki drinks, which adds a social element to eating out.

How to better rank in Google

According to John Mueller, it may not be good enough that the sites already in the search results.

Watch the Hangout on the Google webmaster here

Other Resources

Screenshot of the Author, modified List of SEO Business Control: 11 Ways to Improve Rankings Today

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