//Google Nest Hub Max: a new weapon in the battle of smart homes against Alexa
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Google Nest Hub Max: a new weapon in the battle of smart homes against Alexa

 

 

As expected, Google introduced a new 10-inch smart screen display at Google I / O. Google smart screens and speakers have now been renamed under the nickname Nest. The reason is to bring Google Home and Nest smart home products into the same group under the same brand, which makes sense.

Cool hardware, awkward brand. All Google Home products will now all have the Nest label. But this particular product awkwardly bears the Nest Hub Max brand. Putting this aside, it's a new flagship smart screen that could help him make further gains on his main rival, Amazon. There is evidence that Google Home Hub has outpaced the Echo Show market, although Amazon dominates the market for smart speakers . loudspeaker market. The smart displays on the Facebook portal are well designed but not on the sales radar. And Nest Hub Max could keep Portal on the sidelines. Indeed, Nest Hub Max inspires Portal in some ways.

Like Portal +, it offers a large HD display and a smart camera, and promotes video calling. As Portal does, it does its best to assure users that it is not a surveillance instrument by government or business. There is a button that turns off the camera. Google also pointed out that his data "never left the device."

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Google announced Nest Max Hub at its conference of I / O developers Tuesday.

Google sees the big screen hub in the kitchen or other "shared places of the house where your family and friends gather". It can be customized for multiple users using the Voice Match and Face Match feature.

In the introductory speech of the inputs / outputs, Google has described a large number of cases of use of the device:

Kitchen TV (with YouTube TV and video) Music (high- Smart Speaker with Enhanced Bass) Nest Security Camera (suggesting you want to buy more for different rooms) Smart Home Controller and Dashboard Video Call (the main use case of Portal) Digital Photo Frame

Although there has been no discussion about research or shopping, these use cases are not far behind.

Face Match allows the smart display to present personalized information (calendar, route, weather) when it sees a member of the household. Facebook has a similar technology built into Portal. Smartly, Google has also added what it calls quick gestures to pause multimedia content or control volume with a wave of the hand rather than shout against the machine.

Price is another interesting feature of Nest Hub Max. It sells US $ 229 in the United States (with remittances on Black Friday). Google has also lowered prices on other devices: the smaller Nest Hub screen costs $ 129 and the last Google Home $ 99.

The Amazon Echo show costs 229 USD but is systematically priced below 200 USD ]. We're probably expecting even more aggressive discounts, because Amazon has no current answer to all Nest Hub Max features.

Why we should care. Estimates are everywhere, but there is reason to believe that there are about 100 million intelligent speakers (mostly Echo Dots and Home Minis) in American homes. Depending on its hosting, Nest Hub Max could steer the market towards smart screens. Amazon will be forced to react to this product – and if it is smart, Apple will do the same. As I indicated, Amazon will likely lower the price of Echo Show to react in the short term.

A smarter display on the market opens the door to more business models and monetization than voice-activated smart speakers. Paid search, display and video ads become viable. In addition, shopping and trading are much more likely on a smart display than on a smart speaker. A smart screen looks more like a tablet than a smart speaker.

About the Author

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Greg Sterling is a collaborative editor at Search Engine Land. He writes a personal blog, Screenwerk on the links between digital media and consumer behavior in the real world. He is also Vice President of Strategy and Knowledge for the Local Search Association. Follow him on Twitter or find him at the address Google+ .