Google has added a new tag to the results of the local pack for desktop and mobile search. When you search for an item and Google knows that the local store has one, Google may display a label called "sold here" in the local pack description. This is similar to the site which mentions the label launched in 2017 in the local pack.
What does it look like? Google is currently placing a blue check mark surrounded by a circle with the words "sold here". Then comes the query you used when searching in Google. Here is a screenshot on mobile, but it also works on the desktop.
Users will see it in the search results if they have a local store where Google knows the product inventory and your search matches the One of these elements. My office is not too far from Home Depot and Lowes, so when I looked for ceiling fans ] I saw the result of the search.
How does a local store get this new label? Unfortunately, it is not entirely clear. It may be derived from the feature of local inventory announcements or search for customer reviews, Q & A or website endorsements.
Google has tested at least since early November, but Sergey Alakov noticed the full deployment of this feature over the weekend.
Why you should care This reinforces for the researcher that your store has the product or products you are looking for now. It not only adds a blue check, but also adds a new line of text to the local list and the search query in bold. All of these elements together make sure that the local result, and hopefully yours, stands out from other local results or web page. This could increase the number of in-store conversions triggered by a search on Google.
About the author
Barry Schwartz is the Editor-in-Chief of Search Engine Land and is the owner of RustyBrick a New York-based online consulting firm. He also directs Search Engine Roundtable a popular research blog on topics related to SEM.