It is estimated that one-third of US news sites block EU users because they do not want to comply with the general regulation on the data protection ( GDPR) . This has become a problem for European users of Google search.
When EU users click on a search result listing one of the websites that block users from the EU, they access a page indicating that they are going to see denied access. Google does not know that the user is blocked because Google is exploring this content from the United States and therefore thinks that the content is available to all users.
John Mueller, Google's webmaster trends analyst, on Twitter said Thursday morning that Google was looking for ways to handle these scenarios. John said that "it's a bad user experience" when someone clicks on a search result and ends up on a blocked page. He said, "This is something we are looking for to find other solutions."
This is an unfortunate side effect from us, which extends mainly to the United States (it is not practical to explore all sites and websites for hate). I agree that it's a bad user experience, and that's something we've been looking for to find other solutions.
– 🍌 John 🍌 (@JohnMu) September 13, 2018
Here is an example of a tweet with a researcher complaining about the problem:
This is a complicated problem. What Google will do exactly to improve the user experience is not clear. Google may be working on a way to ensure that European Internet users do not see inaccessible content in search results or consider other ways to distribute content to users.
About the author
Barry Schwartz is Editor-in-Chief of Search Engine Land and owns RustyBrick a web-based consulting firm based in New York. He also directs Search Engine Roundtable a popular research blog on SEM topics.