More than 2.5 billion Android phones are used and Google is trying to make the # 39; Assistant a central element of almost all. Google announced more smartphones will carry a button dedicated to Google Assistant.
According to the company, which announced Monday the news of the Mobile World Congress in Barcelona, Spain, more than 100 million phones this feature in the near future. The question is: Will it become a general attribute of all new smartphones running Android?
Increasing awareness and use of Google Assistant. In his blog, Google stated that he "saw more than 15 times the number of queries asking the assistant's help to send messages and read incoming texts aloud by report to before ". However, we do not have the impression of absolute query volumes. or actions taking place in Google Assistant and their impact on the use of more conventional searches.
Recently, Google began testing ads in Google Assistant results. It can be an effort to monetize a new "inventory" or to anticipate when more traditional searches will be replaced by assistant searches.
Local Search in Messages. The company also adds suggestions in Messages on Android phones connected to movies, restaurants and weather. These will be locally relevant and contextual, presumably related to the substance of the messaging, using "integrated artificial intelligence". Users will be able to use the suggestion to learn more. It can be shared with the other person but remains invisible to that person otherwise.
Users will also be able to call the Assistant during a conversation conversion by pressing the Home button when the Messages application is open. a search.
Expand the wizard for low-end phones. Google said that with the popularity of the low-end Android Go phones and KaiOS the company has recorded 'a seven-fold increase in the number of active users of the phone. Assistant in India, Indonesia, Mexico and Brazil ". Google now introduces speech in text to dictate text messages or search on these basic devices.
The actions of Google Assistant arrive on these same devices.
Language support is also extended. In addition to understanding eight Indian languages, the Google Assistant increases the number of languages that can use its bilingual capabilities . Google will now allow mobile users to combine languages to speak interchangeably in 12 languages, including English, French, Japanese, Korean, Swedish and Dutch, among others.
Why You Care Android is the dominant computer operating system in the world, with a market share greater than 80% according to IDC. Outside developed countries, mobile phones are the main device for Internet access for hundreds of millions of people.
The expansion of awareness and features of Google Assistant on all of these devices will spur the adoption and use of voice search and wizard. This will eventually result in more queries coming from the wizard, which means fewer organic slots for which to rank. And the actions will become more and more important for developers and publishers accordingly.
About the Author
Greg Sterling is a collaborative editor at Search Engine Land. He writes a personal blog, Screenwerk on the links between digital media and consumer behavior in the real world. He is also vice president of strategy and ideas for the local research association. Follow him on Twitter or find him at the address Google+ .