//Google ads allow advertisers to include video in @MattGSouthern’s Showcase Shopping ads

Google ads allow advertisers to include video in @MattGSouthern’s Showcase Shopping ads

 

 

 Google ads allow advertisers to include video in Showcase Shopping ads

updated his Showcase Shopping ads with video feature.

Previously, Showcase Shopping ads could only include images.

In fact, up to now, none of Google’s retail search ads allowed to add video.

This is therefore a first for Showcase Shopping ads and Google Ads in general.

can be a highly persuasive form of content to influence purchase decisions.

“Nearly two-thirds of buyers say that online video has given them ideas for finding new products and reducing their choices. the next purchases, and over 90% of these people said they discovered new products and brands via YouTube.

Last year, the Showcase Shopping ads at these ad blocks since their deployment. [1 9459006]

Google’s Showcase Shopping ads allow advertisers to upload multiple images, and now videos, onto a single ad.

also include descriptions, products, and promotions.

It has been proven that the best advertising of the Showcase Slot Machine generates a CTR 3.6 times above average.

Conversion credit with first click attribution.

Advertisers claim that these blocks have been particularly effective in acquiring new customers.

Advertisers already using this type of ad can show videos in Showcase Shopping.

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