//Get your readers to stay longer with these 4 formats

Get your readers to stay longer with these 4 formats

 

 

 4-formats-get-readers-to-stay "width =" 390 "height =" 215 "/></p><p> It's hard to click to read your content, whether you're trying to lure them into an email or tempt them into search engine results.</p><p> But once you finally have them on your page, you have to work harder to keep them there.</p><p> Many technical means can prevent them from bouncing back (shorter load times, minimal pop-up windows, clear site navigation, etc.).</p><p> But what about non-technical means?</p><p> What content formats are inherently legible, interesting and absorbing? Which ones unwittingly encourage your readers to stay focused on your page?</p><p> Take these four formats for a ride.</p><p><strong> RELATED CONTENT: <a href= 9 Evergreen Content Formats for Long-Term Success [Examples]

Long Blogs, High Density Images

Long-term blogs are hitting the content world heavily. When you create them, you go up to the plate and make a big swing. If you have developed a strategy, planned and executed, you will be successful.

The #blogs of long duration hit the world of content heavily, says @JuliaEMcCoy. Click to Tweet

Many marketers mistakenly think that long content is too hard for readers to read. BuzzSumo and Moz analyzed more than a million items from and discovered that more than 2,000 words were a good meeting point.

Articles over 2,000 words on the blog are a good starting point for engagement via @buzzsumo @moz #research. Click to Tweet

 engagement-sweet-spot-buzzsumo-moz "width =" 600 "height =" 257 "/></p><p> And of course, when your readers <a href= engage they probably spend more time with your content and on your site.

But the long content must not be exclusively text. The images should be a major element.

See this article from WordStream . I've zoomed in on the page to see how the images are spread evenly throughout the text:

 example wordstream-images "width =" 370 "height =" 1024 "/></p><p> <img class= Include one image every 200 words in the long #content format, advise @JuliaEMcCoy. Click to Tweet

HAND-RELATED CONTENT:

Listicles

Love them or hate them, list publications do extremely well with visitors to the site.

In this BuzzSumo / Moz study, list messages were removed with all other publication formats. The average total share for the listles was nearly 11,000 and the next closest format (How-to) was an average of 1,782 shares.

 buzzsumo-moz-list-post-performance "width =" 600 "height =" 429 "/></p><p> Why are the skeletons a huge success?</p><p> One word: format.</p><p> In fact, <a href= lists of brains . The content in list format contains:

A model for the minds of readers
One way to make sense of the information
A title (usually) that indicates how long it takes to go through the list
An element of curiosity (readers must scroll to see each article)
Satisfaction (readers can tick each item in the list mentally)
It turns out that our lists of brain love, says @JuliaEMcCoy. Click to Tweet

An example of a list of publications with a CMI trend:

 cmi-list-post-trending "width =" 600 "height =" 497 "/></p><p> <strong> TIP </strong>: Create list publications <a href= that provide a tremendous amount of value to your audience. Each point must be unique, useful, interesting or valuable.

TIP: Your content does not need to be a listicle format to retrieve the benefits of the list. You can number your points, add numbered lists in the text, or use points to help you understand the information.

Step by Step Guides (with visuals)

Step by step guides (or procedures) are the finalists of the lists because:

They answer directly to the questions asked by your audience. This factor makes them intrinsically legible because they directly meet the needs of users.
Practical messages often contain a lot of illustrative images, which increases the likelihood of engagement, as we have already explored.

Effective content combines the winning elements of the other content formats examined, which corresponds to a longer retention period and a lower rebound rate because:

Are presented as steps in list form
Include images that help explain processes or concepts
Are usually in depth and long term

How to make a latte at home without an espresso machine is an excellent example of a step-by-step process in the form of a list:

 Step by step selection list "width =" 424 "height =" 400 "/></p><p> … And illustrative images that help you understand the techniques described:</p><p> <img class= really engaging to publish ] needs a list of steps, pictures, and detailed descriptions for your readers to trust your advice, follow your instructions, and ultimately stay on the page.

HAND-ASSOCIATED CONTENT: Why content creators use this simple article format to draw a larger audience

Content centered on the call to action

Content centered on the call to action is a type that continually motivates the reader throughout the play. Often, this type of writing is called "conversion copywriting" because editors use it on landing pages and sales pages to drive the reader to a profitable action or conversion.

Here's the key to creating CTA-centric content: Every word on the page should prompt the user to continue reading. Every word should lead them to CTA, who will tell them what to do next. The main point is to get them to act, but this technique also keeps them on your page longer. Joanna Wiebe, Copyhackers, calls it " hard copy ".

Every word on the page should encourage the user to continue reading, says @JuliaEMcCoy. Click to Tweet

 sticky-copy-definition "width =" 339 "height =" 454 "/></p><p> How do you write sticky copies? How do you translate this into CTA-centric content and continue to read it? Do it on <a href= them :

Make a topic and Keyword Search to find a topic of interest to your readers . You can not write on any subject and expect results. If nobody cares, nobody will read it. In Joanna's message, it's easy to see why marketing writers are interested in it: pasted copies lead to conversions.
Address the readers directly . Incorporate "you" language into all the content. Start with the title, like Joanna:

 reader-address-example-direct "width =" 600 "height =" 104 "/></p><p> She sends an order directly to the reader ("Do not do nonsense!") And follows her with a CTA ("Write a sticky copy that is noted").</p><p><strong> Concentrate on a beneficial action for readers. </strong> Will they save money? Get more free time? Improve a skill? Improve their relationships?</p><p> Joanna also has this blanket. If readers follow his advice, they will become more involved in their publications. As she wrote:</p><p> Let's take a look at two ways to get your website to copy more easily so people read it and RECALL it.</p><p><strong> Inspire readers for what they undertake </strong>. Tell them why they should worry about it. Tell them specifically how the benefits will unfold. It should act to motivate them by providing valuable information.</p><p> Joanna's motivating and inspiring language looks like this:</p><p> So, how can you take your product, service or application … and position it as something sticky? Take a look at these thorny issues. At least one of them can work on your homepage and ALL of them can work in your blog posts.</p><p> It also highlights the ease of implementation of the steps:</p><p> For the moment, let's talk about the words you use. Once you know which words to modify, it's easy to continue and do it on your site as soon as possible. (This suggests, BTW Guess what action I'm going to ask you to take at the end of this post!)</p><p> And she continues to direct orders to her reader:</p><p> <img class= Keep calling your readers to the action and you will have a better chance of keeping them on the page. @JuliaEMcCoy Click to Tweet
RELATED CONTENT: Words that convert: Test, Learn, Repeat

Growth in the number of visitors to the website = higher return on investment

The more you can keep the players on your page, the more likely they are to interest you in your content.

This undertaking has advantages that will help you advance your content marketing:

A longer run time on your pages and lower bounce rates are equal to the improved rankings.
Higher conversions equals more potential customers.
More parts and links are equal in authority.

Remember: High quality content in addictive formats is what allows your readers to read. Nothing less will do the trick. Do not neglect quality and effort at the creative stage, and all the steps that follow will be easier, including optimizing your bounce rate.

Expand your effective use of content formats for long-term success from the knowledge you can gain at Content Marketing World September 4-7 in Cleveland, Ohio. Register today and use the code BLOG100 to save $ 100.

Cover image by Joseph Kalinowski / Content Marketing Institute