//Get Google to display the correct date of publication in @MattGSouthern's search results
1552332863 get google to display the correct date of publication in mattgsoutherns search results 760x490 - Get Google to display the correct date of publication in @MattGSouthern's search results

Get Google to display the correct date of publication in @MattGSouthern's search results

 

 

get google to display the correct date of publication in mattgsoutherns search results - Get Google to display the correct date of publication in @MattGSouthern's search results

get google to display the correct date of publication in mattgsoutherns search results - Get Google to display the correct date of publication in @MattGSouthern's search results & # 39;);

h3_html = & # 39;

& # 39; + cat_head_params.sponsor.headline + & # 39;

& # 39 ;;

cta = & # 39; & # 39; +
atext = & # 39;

& # 39; + cat_head_params.sponsor_text +

& # 39 ;;
scdetails = scheader.getElementsByClassName (& # 39; scdetails & # 39;);
sappendHtml (scdetails [0] h3_html);
sappendHtml (scdetails [0] atext);
sappendHtml (scdetails [0] cta);
// logo
sappendHtml (scheader, "http://www.searchenginejournal.com/");
sc_logo = scheader.getElementsByClassName (& # 39; sc-logo & # 39;);
logo_html = & # 39; - Get Google to display the correct date of publication in @MattGSouthern's search results & # 39 ;;
sappendHtml (sc_logo [0] logo_html);

sappendHtml (scheader, & # 39;

ADVERTISING

");

if ("undefined"! = typeof __gaTracker) {
__gaTracker ('create', 'AU-1465708-12', 'auto', 'tkTracker');
__gaTracker ("tkTracker.set", "dimension1", window.location.href);
__gaTracker ('tkTracker.set', 'dimension2', 'seo');
__gaTracker ("tkTracker.set", "contentGroup1", & # 39; seo & # 39;);
__gaTracker ('tkTracker.send', 'hitType': 'pageview', page: cat_head_params.logo_url, & title> #:; Cat_head_params.sponsor.headline, & # 39; sessionControl & # 39 ;: & # 39;
slinks = scheader.getElementsByTagName ("a");
sadd_event (slinks, click & # 39 ;, spons_track);
}
} // endif cat_head_params.sponsor_logo

Google reminds website owners how to specify the display date next to a web page in the search results.

In an article in which Google explains the dates are determined, the company informs site owners that there are ways to help Google to do things well. .

How Google determines the dates

Google determines the dates using various factors, including:

Important date indicated on the page itself.Dates provided by the 39; editor by means of structured markup.

Google points out that it does not rely on a single factor, it uses a combination of those listed above.

However, even when Google determines a date, it may not always show up in search results.

Google only indicates the date of a page when it is considered particularly relevant to the content.

An example would be pages that have sensitive time, such as last-minute news articles.

Specifying a Web Page Date

To help Google choose the right date, site owners and publishers must:

view a clear date : Display a visible date prominently on the page. Use structured data: Use the datePublished and dateModified schemas with the appropriate time zone code for AMP or non-AMP pages.

When using structured data, be sure to use the ISO 8601 format for dates.

Different Requirements for Google News

Google News applies a stricter set of rules, requiring pages to specify both the date and the time.

Structured data alone is not enough for Google News. The date and time of publication should be visible between the title and the text of the article.

Change dates after publication

Google recommends avoiding "artificially refreshing a story." In other words, change the post-publication dates only if an article has been substantially modified.

"If an item has been substantially changed, it may be wise to give it a new date and time. However, do not artificially refresh a story without adding important information or other compelling reasons. "

Best Practices for Most Web Pages

Google Concludes Public Interest Message on Web Page Dates with a List of Best Practices to Follow for Most Web Sites .

How to help Google determine the best date to display in search results:

Indicate when a page has been updatedUse the correct time zoneUse a consistent date & time format in the structured data and visible content on the page. Do not use any future date or dates related to the content of a page. Follow Google's instructions regarding structured data. Book yourself by minimizing the other dates on the page.