As a result, according to standards, trends and budgets for content marketing in 2013 68% of marketers used content retention as a content marketing tactic. Some years have passed, but many marketers will agree that curation of content is just as important today.
The curation of content is like coupons. According to Couponbuffer more than 300 billion coupons are distributed, but only 0.7% are exchanged. Similarly, millions of content in different formats are created daily, but very few reach the end user.
Just as redemption of coupons is important for customers and merchants, the preservation of content is essential for merchants and their audiences. But how? Here are some ways that content curation complements your content marketing efforts.
Improving the visibility of the brand
Fortunately, the "build it and they will come" mentality that has plagued many marketers and business owners over the years is shrinking. Of course, curation of content is not a cure for brands in search of visibility. Because if you do it badly, you can lose subscribers and / or subscribers who would help you share and spread your business faster than you would have earned.
Do not just share content, but add your own perspective. This tweet may be better, but you understand the point.
When you manage content from other brands and bloggers, whether it's website content or social network content, they end up noticing you. If you also create quality content that matches the voice and brand sector, they can share it with their subscribers.
If they do not share it, you can ask them to do it. Some may be inclined to do so not only because you have epic content, but also as a favor to share theirs.
The trick here is to be authentic. This is a time when some marketers are using models found online to send messages to unpretentious influencers. Stand out with sincere praise.
In addition to social visibility, curation of content also improves the visibility of research. Typically, the content selected on your website includes outbound links to authoritative publications, the use of brand names, keywords, products, and other influencers relevant to the terms for which you wish to obtain a ranking. These are all important for SEO.
If your content is good enough and widely promoted, you will also gain links from other sites. And links are generally considered the second most important ranking factor.
Best Content Ideas
Whatever the case may be, according to the benchmarks, budgets and trends of B2B Content Marketing for 2018, 78% of marketers say that creating higher quality content and more effective is the determining factor in the success of their content marketing. last year. So, contrary to what some might think, effective content creation still works.
When searching for content to keep, you can use some as a basis for your own content ideas.
For example, the article on the shock of linked content above became viral and has been shared thousands of times on social media. But it has also forced marketers to think, study, explore, and even create experiments to prove or disprove the theory of content shock. Content ideas are born.
Items such as the ones below were created on the back of the "Content Shock" piece.
For more information, you can perform a Google search on "no shock on the content" to view other articles supporting or counteracting the article of shock on the original content.
These examples show that you can manage content with which you do not agree and give an overview of the reasons why you are not in agreement on the basis of your experience or your personal data. This will provide more content for your content marketing arsenal and, over time, you will be seen as an expert or opinion leader in your niche. And that's the next point.
The industry has shown leadership
When you create credible, well-researched, and useful content, you become, over time, an industry leader. People will know that if they are looking for information about your area, they can always trust the content you have to help them.
When organizing content, you may need to filter dozens or even hundreds of content to find content or content that is useful to your audience. Over time, you will become a valuable content professional. Knowing where your audience can find great content can be as important as creating good content, especially in this day of information overload.
When your personal opinion of the content you share helps your audience better understand complex issues, it also improves your influence and your informed leadership.
Plus, scanning, reading, and analyzing different content can help you monitor trends, similarities, and other general changes in your niche. I am pretty sure that this analysis gave birth to the article "shock of content" mentioned above. While shameless opinions, ideas or predictions are not well-defined criteria of aspiring opinion leaders, they certainly help to speed up the process.
Building your ideal tribe
Just as guest publishing helps you siphon some of your host's blog readership, content curation can also help channel some social media and influential site readers to yours. . This is the literal version of the proverbial "stand on the shoulders of giants".
If you are a reliable source of information, you will be noticed even in over saturated niches and more people will follow you for your ideas. However, it's not just about lighting. When your selected content engages your current audience, it is more than likely that it starts discussions about you and / or your brand.
There are some mistakes to avoid in the quest to be more engaging or to start conversations. As Pam Neely mentioned in in this post about content correction errors do not share the content of the same sources too often, otherwise your audience will be bored. Why should they follow you and not your main source of content?
Curate content in different formats. Images, GIFs, memes, infographics or even occasional videos will also increase the level of engagement of your audience. Do not manage content just to inform your audience. Sometimes you can pause and entertain it with other content formats.
Maria Popova of Brain Pickings, Rand Fishkin of SparkToro and Dave Pell of Next Draft have created a considerable audience through curation of content.
As long as you stay true to your brand's voice and manage the content that interests your audience, you'll get a little bit of success.
Content Retention Can Strengthen Your Content Marketing Arsenal
Contrary to what you've read or heard, curation of content is not as easy as some marketers say. It takes as much or more time as creating content in other formats. But the benefits are immense.
Proper curation of the content will help you find holes in other contents of your niche, which you can fill with your own content. It will delight your audience, help you see the results of your content marketing and ultimately develop your brand. What are you waiting for?