This is no longer a news that content curation boosts your content marketing efforts . This is a great way to share useful content to your audience, if you already have one. And if you do not have an audience, it's a great way to create a community around the topics that interest you the most.
But if you're probably successful with curation of content others have trouble justifying the time spent on content retention. Because the time spent seems useless. Before exploring what you can do to remedy a situation where curation of content gives little or no results, let's see why you fail at first.
In my experience, many people organize content because they believe it is a miracle solution if they do not create their own high quality content . Therefore, they jump head first without strategy. Sooner than later, they realize that curation of the contents is anything but a quick fix.
Supporting only curation tools
Yes, there are tools allowing a correct curation of the content. But when you rely solely on tools, you end up eliminating the human factor and alienating your audience. In addition, it is easy to locate the automatically selected content.
Do not give him enough time
Most digital marketing tactics take some time before final actions take finished products. Content Marketing Link building and SEO are examples that I can easily think of. Some people fail to curate the content because they are not long enough.
Choosing the wrong subjects for conservation
When you choose to manage content on topics that do not match your expertise, you will have trouble creating an audience. Conversely, when you manage content on topics that interest you but do not interest your current audience, you will see little or no positive results as a result of your efforts.
What to do instead
Rethinking Your Content Curation Strategy
This applies whether you have previously had a strategy or not. As this article on content conservation strategy explains the planning of a content conservation strategy in five steps:
Set Your Content Curation Goals
Define your audience
Identify the actual value you can provide
Define and categorize your schedule
Building a Bank of Subjects and Sources
I will add two others, namely:
Share your selected content via different channels
Analyze and evaluate the performance of your selected content
Whatever the case may be, the right strategy is useless if your messages are derogatory. So when you create an organized publication, here are seven attributes to watch for.
When you share your content, share on channels that some members of your audience prefer. Because omnichannel marketing is one thing. That's why a tool like Omnisend offers a marketing automation platform that allows e-commerce marketers to contact their customers via e-mail, SMS, Web push notifications, Facebook Messenger, WhatsApp and Viber. name a few.
To rethink your content curation strategy, you must also rethink the tools you use. And that's the next point.
Use the right tools
I like what says Robert Moritz, managing editor at Saatchi & Saatchi LA about the use of content curation tools :
"If you're lazy, you'll end up with a bunch of junk that no one wants to read. If you have a good eye and take the time to prepare a mix of stories that create a unique new original story that complements your own brand, it's a total win for you and the original content creator who wins new eyes. "
It's like using relevant sites to list companies to display a complete list of your activities. This is a win for you because you will have more eye on your business, as well as the SEO site that takes advantage of your presence there.
A tool such as Scoop.it allows you to do much more than just search for content for curation. It allows you to publish it on one or more WordPress blogs, share it on multiple social media and generate a personalized newsletter for email automation solutions.
Patience is the key
The world is full of many vendor products and services that promise quick wins for a particular job in no time. And as outrageous as these promises may seem, some people still believe them and pay them. This attitude "I-Want-This-Now" is perpetuated even in the world of digital marketing.
Many people often give up a particular marketing tactic just before being rewarded. Do not be that person. After creating a content curation strategy and following it closely, be patient. This is part of the SMART goals.
A realistic target duration will vary depending on your niche and topics, but it can range from three months to a year and it also depends on your dedication to content retention. Do not let impatience cancel your hard work when you should have results.
Experience with subjects of curation
" Experiment " does not mean here choosing random curation subjects to determine those of interest to your audience. If you are new to niche, it may be better to choose a niche in which you have some expertise to allow you to add insightful comments to the content you buy from other sources. These are the comments that will eventually help you create a sequel.
This Venn diagram illustrates it better.
Create a resource for topic ideas in several ways, including, but not limited to:
Follow the influencers of your niche to see what they are talking about. Adding your opinion to an influencer's opinion on a particular problem is a great way to boost brand visibility. This is particularly the case when your own idea contrasts with that of the influencer but is supported by data or personal experience.
Set up Google Alerts for terms that interest you. This will allow you to stay current on events and news in your niche. For example, here are some topics for which I configured Google Alerts .
Add your favorite blogs and websites to an RSS feed and then sift through to find content that might be useful for your audience. It's not automated, but it's an option.
Use the scoop.it curation tool. Once you have created a topic, it recommends content based on keywords, social sharing, novelty of content and other criteria to ensure you get the best possible content. Whatever you choose to do afterwards, as mentioned before, Scoop.it will help you.
Digital marketing is constantly evolving. Think about it, the SEOs who stick only to the techniques used in 2009 would be obsolete now. It's the same with literally every branch of digital marketing that you can imagine.
In addition, today's audience is more educated and can choose hundreds of thousands to millions of sources outside of you. Give them reasons, not only to choose you, but to always come back more expensive. Continue to evolve, learn, and change your strategy if necessary to stay in the game of content curation.
Preserving content is not a stab in the dark
Successful content curators are not born of conjecture. It was both to use the right strategy, the right tools, to choose the right topics and to be patient enough to wait for the rewards. And despite their success, they continue to learn to follow trends and best practices.
A successful content curation is not sneaky. But the question is: are you ready to work?