With greater adoption by consumers of smartphones and high-functionality applications, it does not There is no doubt that the mobile has taken over. In fact, according to a recent eMarketer study, mobile accounted for about 70% of total US digital advertising space in 2018, while AppsFlyer predicts that ad spend for the installation of apps will increase by 45% this year to nearly $ 40 billion worldwide.
The problem is that this success has also led to intense competition. As a result, growth in the number of large-scale biological users is not a realistic outcome for most applications. Non-organic, market-based facilities are playing an increasingly important role in their combination.
To help you reach the peak of the mobile era, AppsFlyer has developed this comprehensive guide. Visit Digital Marketing Depot to download "Get Started with Mobile Attribution".
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