The search for the ideal person for a job offer or sales pitch often involves recruiting firms, lead generation services or other specialized suppliers.
But a start-up from San Francisco named Findera launches this week a simpler and cheaper solution for prospecting prospects: a free vertical search engine optimized for business professionals. business.
The company claims to be the first search engine designed for this purpose. Findera's founders include Yahoo co-founder Jerry Yang and Salesforce and Visa board member Maynard Webb.
How does it work? The search engine is designed so that users can launch a single structured search with multiple attributes, in addition to keywords, including name, location, position, department, time of the position, name and size of the job. business, income and other factors. Results can be saved in lists or exported into spreadsheets, and names can be bookmarked. Here is the home screen:
This makes it possible to conduct "VP of Marketing" type searches among companies whose annual business turnover exceeds $ 50 million.
Data has been accumulated on spidering websites, as well as additional information if users agree to share their contacts, calendars and other data when they register. Registration is not necessary for individual searches, but for functions such as list management.
COO and co-founder Christophe Daligault said that the search engine accesses approximately 130 million profiles in the English-speaking world, mapped according to Findera's graph search technology, which includes the relationships between individuals and businesses.
Findera vs. LinkedIn. Thanks to the automatic learning of registered users, Findera will be able to know the preferences of a given user in order to be able to optimize according to factors such as the type of people, the geography or the sector. activity concerned.
In comparison, COO and co-founder Christophe Daligault said by e-mail that LinkedIn could not offer this type of search in one pass for free.
"Today, you can not look for human resources vice presidents in companies that generate more than $ 50 in revenue from Linkedin," he said. "And if you pay for their premium subscription service, you still can not do it in one search. You must first look for companies generating more than $ 50 million in revenue and then look for human resources vice presidents within those companies. This is fine if you are holding a sales position and you are willing to pay $ 79 a month. "
An overview. The main users targeted by Findera are recruiters and sellers, regardless of the size of the company.
The search engine, including data exports, lists and spreadsheets, is free, as are job offers generated from search results. However, sending a promotion for a position through Findera will be charged.
Daligault suggested that this type of multi-attribute search engine could replace other types of lead generation services, at least at a lower level. The engine will adjust according to what the user will say the most interesting, he said, unlike the feedback loop of a track scoring system based on a profile of ideal customer.
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About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior editor for VentureBeat, and he wrote on these technical topics, among others, for publications such as CMSWire and NewsFactor. He founded and managed the website / unit of PBS Thirteen / WNET; worked as a Senior Producer / Writer Online for Viacom; created a successful interactive game, PLAY IT BY EAR: The first CD game; founded and directed an independent film exhibition, CENTER SCREEN, based at Harvard and M.I.T .; and served for five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn and Twitter on xBarryLevine.