Later during this month Facebook will begin to show users targeted by Advertisements via personalized Audiences that businesses have been able to see. these ads.
What's changing? With custom audiences, advertisers can download email files or customer phone numbers, which can then be mapped to Facebook accounts for ad targeting. As of February 27, the information areas "Why do I see this?" Available in advertisements using custom audience targeting may indicate:
The name of the company that has uploaded the client file with the user information includedAll the shares of. personalized audience between companies, such as agency, Facebook marketing partner or other partner.Type of information such as the email address or the phone number transferred to the personalized audience file and corresponding to the & # 39; 39; user.
Facebook began broadcasting "on behalf of" agreements in November. Agencies and FMPs can specify their relationships with advertisers on the platform.
Why bother? This change has no impact on custom audience conditions, but is part of Facebook's ongoing efforts to give users a bit more transparency about how their data is used on the platform. . Users will have a clearer view of the relationship between the advertiser and third parties who may have access to their data. With these new disclosures, advertisers, agencies and FMPs are more empowered and are targeting users with lists of contact data.
Below is an overview of the updated disclosures. The first screenshot is an example of disclosure when a FMP (partner) and an agency (B. Holt & Partners) are working on behalf of the Jasper's Market Advertiser. The second screenshot shows the disclosure when the advertiser has uploaded the list directly to his ad account.
Additional Information on Recent Changes to Ads on Facebook
About the Author
Ginny Marvin is the editor-in-chief of Third Door Media, which manages overnight. daily editorial operations in all our publications. Ginny writes on paid online marketing topics including paid search, paid social events, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both in-house and agency management. It can be found on Twitter under the name @ginnymarvin.