Facebook announced Tuesday having updated the filing changes made to its news algorithm, aimed at reducing publications containing exaggerated or erroneous information. sensational health claims, as well as publications that encourage or attempt to sell products or services based on health claims.
"We know that people do not like publications that are sensational or spammy and contain misleading health information. This is especially bad for our community, "wrote Travis Yeh, product manager on Facebook," Pages should avoid health publications that exaggerate or mislead people and those trying to sell products using health claims. "
Why Should We Care
Marketers who manage the Facebook pages of health care products or services should be alert to the message they use on the platform. In order to determine whether a position should be downgraded, Facebook gave the following clarification: "We examine whether an item is promoting a product or service based on a health claim – by example, promoting a drug or pill claiming to help you lose weight. "
Facebook reported identifying the commonly used phases in these types of publication to predict which ones might include sensational health claims, and then downgrading such publications further down the line.
The example of Facebook offers quite a large measuring stick in terms of how its algorithm degrades messages with health-related claims. It is safe to say that Pages publications containing exaggerated health claims or misleading content will be moved further into the news feed. The company said the ranking updates were consistent with its previous initiatives aimed at reducing poor quality and clickbait titles .
Learn more about the news
The algorithm Updates were released last month. Facebook has stated that it does not anticipate any significant changes in content distribution in the news feed of Pages, with the exception of those who attempt to use exaggerated or misleading content regarding the allegations relating to the health. In March, Facebook announced that it was reducing the rankings of news feeds and searches for groups and pages that propagated erroneous information about vaccinations .
About the Author
Amy Gesenhues is Editor-in-Chief of Third Door Media and covers the latest news and updates from Marketing Land, Search Engine Land and MarTech. Today & # 39; hui. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.