Facebook advertisers offering housing, employment, or employment opportunities are no longer able to target ads by age, gender, or postal code. The new advertising policy applies to advertisers targeting US users on Facebook, Instagram and Messenger.
The company announced Tuesday that it would also launch a tool allowing users to search and view all current housing ads on their platforms in the country.
Why You Should Care
Any advertiser offering promotional campaigns on housing, employment or credit will now have targeted targeting measures. This decision is part of an agreement reached between Facebook, the ACLU, the NFHA and the CWA, which accused the platform of authorizing discriminatory practices as part of their ad targeting options.
"There has long been discrimination in housing. , employment and credit, and this prejudicial behavior should not occur via Facebook ads, "writes Facebook in Sheryl Sandberg.
Facebook indicates that multicultural affinity targeting will continue to be unavailable for ads of housing, employment and credit with detailed targeting options describing or seeming to concern protected classes.
Learn more about the news
In 2016, ProPublica ] reported that Facebook advertisers had been able to use platform ads, Facebook's vice president of ads Rob Goldman rejected later claims by ProPublica that Facebook ads The job ads were discriminatory Facebook announced Tuesday that it would work with civil rights groups, experts and decision-makers to prevent discrimination and promote equity on its platforms.
About the Author
Amy Gesenhues is the editor-in-chief of the Third Door Media's general assignment, which covers the latest news and updates from Land Marketing and Search Engine Land. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has collaborated on various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.