Facebook makes ThruPlay the option of в # <в # < default purchase for video advertising campaigns, announced the company Thursday
The process of optimizing the video display of 10 seconds from this month also begins. As of July 31, Facebook will pause campaigns that were still using 10-second video viewing optimization.
Why we should be concerned
The ThruPlay video option, launched in September, optimizes the delivery of ads based on targets. users likely to view the entire video or at least 15 seconds of longer videos. The 10-second broadcast optimization option focused on users who could watch a video for at least ten seconds.
After July 31, ThruPlay ads and 2-second video streaming will be the only broadcast optimization options available. . By the end of July, advertisers will have to manually switch from a 10 second video ad campaign to one of these options in order to avoid hanging their campaigns.
It should be noted that this change is related to the optimization of the diffusion and not to the payments. Advertisers will always have the option to choose to pay on a print or ThruPlay basis. With print bids, you'll be charged when a pixel in a video ad appears (19459003). With ThruPlay auctions, a video ad that is 97% broadcast or up to 15 seconds, whichever comes closest, will be charged.
More news about the news
The company reports that its data shows that ThruPlay campaigns work ThruPlay video campaigns are available on Facebook, Instagram and Audience Network, but do not are not supported by Messenger Ads or Instagram Reach and Frequency campaigns. Facebook stated that ThruPlay was the default. The default is "to help simplify our options for buying video ads and to better align our offerings with what advertisers enjoy."
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Amy Gesenhues is the general assignment of Third Door Media Reporter, covering the latest news and updates for Marketing Land and Search Engine Land . From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has collaborated on various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.