Facebook launched a new study conducted on Facebook a marketing research program involving users downloading an application to collect data from their phone. The company said the information gathered would be used for product development initiatives.
"Market research helps companies create better products for people. We think this work is important to help us improve our products for Facebook users, "wrote Sagee Ben-Zedeff, Facebook product manager.
In January Facebook withdrew its application Searching for iOS application store after being accused of paying teens for access to their mobile business via a VPN application that gave Facebook almost unlimited access to data from users and the activity of the telephone.
Operation of the latest Facebook research program. Facebook promotes the program by broadcasting ads inviting people to participate. Click on an ad, he will be asked to register – and if he is eligible – to download the Study with Facebook app from the Google Play Store.
By Participants must be at least 18 years old. and currently, it is available only in the United States and India.
Facebook compensates users for their participation in the market research program, but does not specify the amount of their income. (The previous Facebook search program paid users $ 20 per month to install the application on their phone.)
What information is collected by Facebook? Once the application is downloaded, it collects and analyzes the following information information:
Applications that a user has installed on their phone. How long does the user spend on each application.Activity names and application features that users operate.The country, device and network type of the application? ;user.
Facebook stated that it does not collect user IDs, passwords, or content such as photos, videos, or messages. The company also indicated that it would not sell any information collected through the application to third parties or use it to target advertisements. In addition, the collected data will not be added to the person's Facebook account information if that person uses Facebook.
Why we should care. Poor management of user data by Facebook is a thorny issue for marketers. Advertisers have leveraged the company's ad targeting capabilities, but marketers want secure platforms and channels where their messages can be heard without risk of hijacking or stealing personal data.
Facebook said the information collected through its Study with Facebook program will not be used for ad targeting, and that the search aims to create "better products" for its users. As Facebook evolves to become a privacy-focused messaging platform better products will benefit marketers wanting more ways to communicate with their audiences on the Facebook app family ( Facebook, Messenger, Instagram and WhatsApp).
However, the problem for research participants – and by extension for marketers – is whether or not one can trust Facebook and that information that it collects will not be badly treated or will lead to another crisis of user privacy .
About the Author
Amy Gesenhues is Senior Editor of Third Door Media, which provides the latest news and updates. Marketing Land, Search Engine Land and MarTech. Today & # 39; hui. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.