//Facebook is testing the new Ads Manager interface
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Facebook is testing the new Ads Manager interface

 

 

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The campaign-level view in the refitted Facebook Ads Manager interface. Screenshot: Duane Brown, Take Some Risk, Inc.

Facebook is launching a new version of Ads Manager that it has begun to preview for advertisers.

What's changing? Last A week later, the rumor began to make Facebook understand that a new version of Ads Manager was in preparation. Akvile DeFazio, who heads the AKvertise agency, said he had a preview of the new interface on Thursday. She compared Reddit's appearance to the current navigation tabs at the top, in favor of drop-down menus.

Wrapped up of a call with our Facebook representative and preview of the new upcoming interface of the ad manager. Someone already has? Goodbye = bye the top tabs and hello Reddit style drop down menus. #fbadschat

– Akvile DeFazio (@AkvileDeFazio) 21 February 2019

On Friday, Duane Brown, head of the agency Take Some Risk performance, has posted screenshots of the new beta, which, he said, is currently being tested only internally, with no indication of when it will could open.

You can see in the view at the level of the ad game that Brown posted that the right side editing panel is present.

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Screenshot: Duane Brown, Take Some Risk, Inc.

Why You Should Care. UI updates still take the habit of getting used to it – just ask any search agent who has worked on the transition of the interface AdWords to Google Ads in the last two years. From this initial overview, however, it seems that Facebook Ads Manager will be much more intuitive for advertisers using other platforms. This should translate into increased productivity for those who organize, manage and analyze campaigns. (Facebook does not have an offline desktop editor like that of Google Ads and Bing Ads.) This would be an interesting addition.)

FWIW. It's unclear when advertisers will be able to get their hands on it. Facebook does not say much at the moment. Asked about the interface, Joe Osborne, a spokesman for Facebook, told us: "We are still testing ways to improve our interface, but we have nothing new to announce for the moment. "

About the Author

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Ginny Marvin is the editor-in-chief of Third Door Media, which manages daily editorial operations Ginny writes on paid online marketing topics, including paid search, paid social events, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With years of experience in marketing, she has held senior positions in internal and agency management, and can be found on Twitter under the name @ginnymarvin.