Facebook confirmed this week that searches outside the platform did not affect Facebook's search results. The product manager, Yee Lee explained in a concern for transparency, on the operation of the Facebook search graph, explaining everything that has a positive impact on Facebook searches published in a blog post Friday.
Factors Influencing Facebook Search Results. According to Lee, Facebook search results are guided by user behavior on the platform: messages shared by friends, pages followed, Facebook groups to which they belong, events that they liked or followed, and any other content with which they interacted. the thread of news. The search is also influenced by the information shared by a user with Facebook, including the details of his profile, the places he has marked and previous searches done on the application.
"Search results on Facebook are also based on the general activity of the Facebook community, including the popularity of everything you are looking for and the date of recent publication," Lee writes.
Facebook claims to rank search results based on the activity of users and their community.
If this has not happened on Facebook, it does not matter. While every action that a user can perform on the platform can influence a Facebook search, the company says that searches done off the platform will not affect the results of the search. Facebook search.
"We want to be more transparent about what happens when you search for content on Facebook. So, to help set the stage, we've created a video to help Facebook users understand the basics of how it works. More importantly, even though search results are influenced by Facebook's activity on Facebook, they are not. of Facebook, "writes Lee.
The Facebook Privilege. "Confidentiality is taken very seriously on Facebook," says Lee in the video. The company has spent the past eight months apologizing for failing to protect users' data and keeping them safe from bad actors in the past two years.
Lee reports that user posts will only appear in the search results of the people they are connected with: "The items you share with your friends will only end up in those friends' search results. . "
Why you should care Unlike traditional search engines such as Google and Bing, no company can take specific actions to improve the visibility of its searches on Facebook. No wonder Facebook is saying it's in the best interest of a company to stay engaged and active on the platform to have a better chance of appearing in Facebook's search results.
This story first appeared in Search Engine Land. For more information on search marketing and SEO, click here.
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Amy Gesenhues is Third Door Media's general assignment reporter. It covers the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to various traditional and online publications, including MarketingProfs.com SoftwareCEO.com and the magazine Sales and Marketing Management. Read more articles from Amy.