//Does the SEO table stakes? (Hint: no!)

Does the SEO table stakes? (Hint: no!)

 

 

At the end of 2006, the topic of the day was: "Is SEO a Rocket Science?" Of course, you were only talking about boosting your organic traffic to a trajectory somehow. one by throwing the mathematical equation for the PageRank.

As a fledgling industry, it seemed at the time that search engine optimization (SEO) was a dark art, or at least something that laymen could not understand easily.

Flash 12, and the dominant sentiment among many SEOs has changed dramatically. Now, I hear not only that they think SEO is not rocket science, but that it has moved to the other extreme and that it has become a table issue, a basic practice that just the world connected to digital marketing should know.

In some companies, SEO has become so widespread that senior management believes that it is no longer necessary to appeal to a particular expertise and eliminates dedicated SEO teams reducing content editorial and .

I saw some of this dismissive attitude. In 2015, a former employer eliminated the SEO team and traffic dropped by almost 30% soon after. The reason given for the elimination? SEO is a table issue.

Why the idea that SEO is no longer a specialized practice and is it turned into table issues?

[ Read the full article on the search engine industry .]

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About the author

Simon Heseltine is Vice President of Audience Growth at Trader Interactive a leading provider of digital offerings including CycleTrader, RVTrader, RV Web Services, Commercial Web Services, CommercialTruckTrader and EquipmentTrader.com. He was one of the first columnists on Search Engine Land in 2007 to write on internal teams and has won numerous industry awards for his expertise in their management.