//Do the exact match domains work even more? by @ wburton27
do the exact match domains work even more by wburton27 - Do the exact match domains work even more? by @ wburton27

Do the exact match domains work even more? by @ wburton27

 

 

do the exact match domains work even more by wburton27 - Do the exact match domains work even more? by @ wburton27

do the exact match domains work even more by wburton27 - Do the exact match domains work even more? by @ wburton27?

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Exact Match Domains (EMDs) were once invaluable.

The EMD domain names () exactly matched a search query likely to generate website traffic) tended to rank well.

When they ranked well, they generated tons of traffic.

If it was still scheduled for 2012, it would be easy to buy an EMD vehicle.

But what about now?

Let's Explore

What did Google do with EMD?

In 2012, Matt Cutts and then the head of Google Spam Fighter announced a algorithm change aimed at reducing the number of low-quality exact match domains in the search results.

What does this mean?

A good example of a poor quality EMD (or spam) message might look like this: buybluejeansnow.com.

The owner probably registered this domain in the hope of easily ranking for the keyword "blue jeans", which has an annual value. The search volume of 26,000, or "blue denim jeans", is searched about 400 times a year.

gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Do the exact match domains work even more? by @ wburton27

<img class = "aligncenter wp-image-283765 size-full b-lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/ themes / sej14 / images-new / loader.gif "alt =" Blue Jeans Search Volume "width =" 505 "height =" 255 "data-data-src =" https://cdn.searchenginejournal.com/wp- content / uploads / 2018/12 / Ahrefs-Search-Volume.jpg [19459027AdvisoryFairTheproblemwithDEM?

The problem with EMD is the fact that they have already been abused.

] A site that could be considered an EMD could be a spam website if its URL exactly matches a search term and has not much else to offer visitors.

[]

Let's go back to the example of buymybluejeans.com.

This site domain was recorded this year in July and has only 158 days.

Some might argue that this is a new area but, judging by the domain name and statistics below, I believe it was a spammy EMD.

The site only has 7 back links that come from 2 reference domains, a 0.2 DR and an UR of 4.

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<img class = "aligncenter wp-image-283761 size-full b-lazy pcimg" src = "http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif" alt = "EMD example of EMD" width = "829" height = "138" data-data-src = "https://cdn.searchenginejournal.com/wp-content/uploads/2018/12/Ahrefs -Metrics.jpg [19459027139/19459011Lesiteneseclassepaspour4clésAuxÉtats-UniscesmotsclésnesontpasliésauxbluejeansetaucundecesmotsclésnegénèredetraficnaturelcarilsnefigurentpasdanslapremièrepagedeGoogleetsontpratiquementinvisiblesdanslesSERP

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google on how to improve sites that are not ranked by martinibuster - Do the exact match domains work even more? by @ wburton27

Another problem with this site is that it does not have unique content.

This is actually a list of URLs extracted from different sources without any images leading to other sites.

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<img class = "aligncenter wp-image-283771 size-full b-lazy pcimg" src = "http://weinternetmarketing.com/wp-content/uploads/2018/09/google-on-how-to-improve-sites-that-are-not-ranked-by-martinibuster.gif "alt =" Do the exact match domains still work? "Width =" 1166 "height =" 902 "data-data-src =" https://cdn.Searchenginejournal.com/wp-content/uploads/2018/ 12 / Site-Screen.jpg [19459027hnn19459011FollowingthedaytodayEMDGooglreallynotitsthefeaturesofthediscoveryengineeringandthisisexample

The search for free online movies contains only high quality sites classified as the search term.

sites like Softonic.com, Cnet.com and Popcornflix.com all have great domain authority and a decent number of links, with the exception of Softonic.com, which has only 5 links pointing to this page, but whose root domain contains tons of links.

Site DA [19459] 016] Links Age https://en.softonic.com/solutions/what-are-the-best-websites-to-watch-free-movies-online-without- ads90513 Yearshttps: //www.cnet.com/how-to/best-free-online-movie-streaming-services/9230922 Yearshttps: //www.popcornflix.com/pages/discover/d/movies6812014 years

With the advances of machine learning and the many data from Google allowing end users to show what is important and resonating for end users, and a continuous RankBrain algorithm Google left very good to understand the intention and give users what they want to see in search engine results pages (SERPs).

The reputed poor quality sites have no place in Google's SERP today, although it does not stop spammers from trying tactics of spam to get to the top.

Does Google like the exact match domains

In my opinion, does Google like the exact match domains that are not Spammy and a good example of this would be an area like Hotels.com.

Hotels.com is a domain of more than 24 years that perfectly matches the domain because it corresponds exactly to the keyword hotels.

The hotels.com domain was purchased for approximately $ 11 million.

This domain name is a great signal to user intent for those looking for a hotel.

A user would be able to find a hotel room and would go to this site to search for a According to Ahrefs, their domain is easy to memorize, share and grab.

The domain contains more than 15 million links from more than 40,000 sites, according to Ahrefs.

was for sale and if I had money (which I do not have), I would surely buy it.

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<img class = "aligncenter wp-image-283767 size-full b-lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14/ images-new / loader.gif "alt =" Hotels.com Ahrefs "width =" 839 "height =" 149 "data-data-src =" https://cdn.searchenginejournal.com/wp-content/uploads/2018 /12/Hotels-Screen.jpg[19459027ThesefindingshourswebsitewasaneagainstofthesummaryofthesummarywasintenanceandthesignsItisalsoranked#1forthekeyword"hotels"whichisalwaystakenintoaccountdependingonyourlocationsinceGooglelocatestheresultsonbothmobileanddesktopcomputers

The company also has the right strategy by making sure that it 's safe and secure. it is the first from the point of view of the brand, with paid search listings displaying the first and the first rank of in the 1st organic position in the SERPs.

Of course, they can not rank for local listings because they do not own the hotels and are only an OTA.

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<img class = "aligncenter wp-image-283769 size-medium b-lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14 /images-new/loader.gif "alt =" SERPs Hotels "width =" 480 "height =" 1001 "data-data-src =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/ 12 / Hotels-SERPs-480×1001.jpg & 19459027ang & Google had originally used the EMD update to regulate spam and clean the SERPs.

By the end of 2012, Google was realized that some valuable holders of the exact match domain had been penalized simply for having a catchy EMD, but they published an update of the algorithm that improved the value of these domains and punished sites that were EMDs poor quality.

Should you buy a DME?

If you want a correspondence area e xact, get ready to do some extensive research.

Most good EMDs are already owned.

If you have money in the bank, be prepared to pay a lot to buy a domain that can be put on sale.

With many alternative domain extensions to buy (for example, .business, .company), you might be tempted to grab these to protect your new investment or brand, but I do not see anything just not too many sites other than .com domains classified in the SERP for competitive keywords.

Obtaining an exact match domain can satisfy the user. Intention and help your brand, because people know what your site is before you go there.

Once they have landed on your site, you must provide them with excellent content and a good user experience, so they buy your products or services.

The optimization of anchor text is always important if you are xed. But if you get an exact matching domain and high quality links from a lot of different reference domains, it will be natural for it to be your brand and as long as you follow SEO best practices, you do not have to. should not be penalized.

To find good EMD, I recommend:

See the news or search Google Trends .Go to a domain registrar.Use through social listening to find the last buzzwords and see if the domain is is registered. If this is not the case, secure it, create high quality content, create links, get a little social love and make a mark of it.

Dedicating the time, effort and money available to your CEO can give you a competitive edge. a brand (not just a domain name) that will retain many memories that you can enjoy later.

More resources:

Credits in pictures

All screen shots taken by l & # 39; Author, December 2018

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