//Discover the marketing based on the people of eight experts

Discover the marketing based on the people of eight experts



For marketers, the battleground for customers has never been so competitive or complicated. Consumers are now interacting with your brand on a vertiginous number of channels, touchpoints and devices.

Marketers must embrace a paradigm shift: they must stop targeting people and start targeting people. Person-based marketing is the ability to identify customers and prospects across channels and devices so that you can deliver more relevant and effective messages.

If you want to apply a people-based marketing strategy, you must use a people-based measure. Download this white paper from Visual IQ to get a wealth of advice from eight experts on why the need for measurement based on people is so important and what they would recommend to marketers who want to join .

Visit Digital Marketing Depot to download "8 Experts on Measuring the Impact of People-Based Marketing".

About the author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We offer hosted white papers and eBooks, original research and webcasts on digital marketing topics – from advertising to analytical tools, SEO and PPC campaign management tools, social media management software, e-commerce, electronic marketing, etc. on internet marketing. Digital Marketing Depot is a division of Third Door Media, a publisher of Search Engine Land and Marketing Land, and a producer of the Search Marketing Expo and MarTech conference series. Visit us at http://digitalmarketingdepot.com .