Marketers must embrace a paradigm shift: they must stop targeting people and start targeting people. Person-based marketing is the ability to identify customers and prospects across channels and devices so that you can deliver more relevant and effective messages.
If you want to apply a people-based marketing strategy, you must use a people-based measure. Download this white paper from Visual IQ to get a wealth of advice from eight experts on why the need for measurement based on people is so important and what they would recommend to marketers who want to join .
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About the author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We offer hosted white papers and eBooks, original research and webcasts on digital marketing topics – from advertising to analytical tools, SEO and PPC campaign management tools, social media management software, e-commerce, electronic marketing, etc. on internet marketing. Digital Marketing Depot is a division of Third Door Media, a publisher of Search Engine Land and Marketing Land, and a producer of the Search Marketing Expo and MarTech conference series. Visit us at http://digitalmarketingdepot.com .