Marketers are now in charge of dozens of times. Martech applications to manage, analyze and manage a growing number of leading users. customer data. But instead of increasing efficiency, the emergent martech ecosystem has created issues of redundancy, accuracy, and data integration. Automating the accuracy and integration of customer data via a Customer Data Platform (CDP) can offer many benefits.
MarTech Today, the " data platform customer business: market specialist guide " examines the current market of corporate customers . Data Platforms (CDP) and considerations related to the implementation of the software. This report answers the following questions:
What are the characteristics of CDP? What are the trends underlying the adoption of CDPs? Does my company need a CDP?
The report also contains profiles of 22 CDP providers, pricing information, capacity comparisons, and recommended steps for evaluation and purchase. Visit the Digital Marketing Depot to get your copy.
About the Author
The Digital Marketing Depot is a resource center for strategies and tactics digital marketing. We offer hosted white papers and eBooks, original research and webcasts on digital marketing themes – from advertising to analysis, to SEO and PPC campaign management tools, software social media management, e-commerce, e-mail marketing, etc. on internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the Search Marketing Expo and MarTech conference series. Visit us at http://digitalmarketingdepot.com .