As technology evolves through natural language processing and AI, Chatbots will cause revenue to be lost to other marketing channels, according to a recent study on the trademarks of retail networks. In fact, chatbots retail sales will almost double each year to $ 112 billion by 2023, according to the study. And retailers will see their savings increase through the automation of sales and customer support processes.
"Retailers can expect to reduce their costs by $ 439 billion a year in 2023, up from $ 7 billion this year, AI Motor-driven chatbots are becoming more and more sophisticated at serving customers," said Juniper.
The study also suggests that, thanks to the passage of trademarks to chatbot technology, more and more consumers will feel comfortable with it. interacting with chatbots to solve purchases A consumer survey of marketing company Uberall indicates that 20% of consumers surveyed are "very interested" in brands' chatbot experiences. had "generally positive" interactions with the chatbots.
Why we should care
As martech technology progresses, consumers will adapt also their online behaviors and expectations of digital interactions will change. . According to the report, chatbots are positioned for rapid growth in the retail sector; We need to better understand the impact this will have on our digital marketing efforts and attribution methodologies.
For digital marketers who have not yet experienced chatbots, it's time to consider the best solution for your brand. Digital marketing is based on experience. Creating positive interactions with your customers with chatbots will be crucial to building customer loyalty and boosting sales.
About the Author
Jennifer Videtta is the editor-in-chief of Third Door Media, which covers topics ranging from email marketing to analytics, through CRM and project management. With more than 10 years of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and has held positions in technology companies, including Salesforce, advising marketers in the field of digital marketing. companies to optimize their martech capabilities. Jennifer previously hosted the Inbound Marketing Summit and holds a certificate in Digital Marketing Analysis from the MIT Sloan School of Management.