1537027900 hurricane florences query shows that google no longer provides any search results in web search 550x360 - Hurricane Florence's query shows that Google no longer provides any search results in web search

Hurricane Florence's query shows that Google no longer…

Last March, Google performed a limited test where did not display the search results in the web search results and posted only responses about the search. hour, calculations and conversions. Google promptly ended the test…

1537007929 googles latest change has led search marketers to rethink the types of keyword matching 550x360 - Google's latest change has led search marketers to rethink the types of keyword matching

Google's latest change has led search marketers to…

Marketers' reactions to Google's downgrading of the original (much less meaningful) intent of 19459005 include "same meaning," the close variants ranging from pessimism to optimism. Expected impact on performance "The impact of this process will…

1537003109 how keyword matching types work after changing new close match variants 550x360 - How keyword matching types work after changing new close match variants

How keyword matching types work after changing new…

As reported here on Search Engine Land last week Google is expanding the meaning of "exact match" keywords. Based on during a change in 2014 these keywords could already be expanded to include the singular,…

1536998759 play brand offense to win the search 550x360 - Play 'Brand Offense' to win the search

Play 'Brand Offense' to win the search

Your brand is constantly being attacked by competitors who bid on your brand keywords, disrupt the customer's journey, and divert search traffic and, ultimately, revenue. These "hijacking" attempts blur your reputation and negatively impact the…

1536987660 google is looking for ways to manage sites blocking gdpr researchers 550x360 - Google is looking for ways to manage sites blocking GDPR researchers

Google is looking for ways to manage sites…

It is estimated that one-third of US news sites block EU users because they do not want to comply with the general regulation on the data protection ( GDPR) . This has become a problem…

mattgsouthern 550x360 - @MattGSouthern

@MattGSouthern

Twitter announced that it would display live feeds more prominently, putting them at the top of users' timelines. This change only applies to tracked accounts, so users will not suddenly see live feeds from accounts…

1536978989 the ultimate guide to using bing webmaster tools part 6 550x360 - The Ultimate Guide to Using Bing Webmaster Tools - Part 6

The Ultimate Guide to Using Bing Webmaster Tools…

In the first five parts of Bing's Webmaster Tools series, I tackled both publicly available tools and tools requiring a Webmaster Tools login and account. With all these tools at your fingertips, have you ever…