Bing Announced Wednesday the Beta Version of a new analytics product that allows webmasters to visualize user interactions. on their websites. With Clarity, site owners can replay user sessions and use behavioral information to optimize their sites to facilitate conversion, engagement, and retention.
This free, open source tool collects mouse movements, touch gestures, and click events from users.
Why You Should Care
A bad user experience can quickly cost you an advance or a sale, and this can be a sign of a bigger problem with your website . Many user experience analysis tools are already available to help webmasters and marketers identify the pain points of websites for users. Clarity could be a complement to these tools or a good starting point for sites that do not currently use them.
By viewing user session revisions, you can see how users interact with a web page, including mouse movements. gestures and events related to clicks.
Cook's food blog with Manali was an early tester. Using Clarity, the site owner discovered that users did not do it through recipe introductory text. Based on this discovery, she added a "Go to Recipe" button to give users a faster path to the recipe content.
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About the Author
Robin Kurzer began his career as a reporter for a newspaper in Milford, Connecticut. She then made her mark in the world of advertising and marketing in Chicago in agencies such as Tribal DDB and Razorfish, creating award-winning works for many major brands. For the past seven years, she has worked as an independent writer and as a communications professional in a variety of industries.