This article began as a typical end-of-the-year bestsole to close another great year of NewsCred content marketing. But we have published an impressive (if we say it ourselves) 132 original articles this year on Insights, and each of them has come together. NewsCred's Exceptional Quality Checklist – is the best measure of determining our best content of 2018?
Pageviews? Immediately rejected. We do not put paid distribution behind all our content, and some early-year pieces were more likely to increase traffic. The engagement rate in NewsCred's CMP analysis provides a more comparable measure, but engagement alone does not yield business results.
So, in the (vacation) spirit of content marketing to performance, I present to you our best performing content of 2018 and what we learned from each article.
Most leads generated
The ultimate SEO checklist for content marketers was our most converted content item in 2018. Why? This is a highly optimized longread for SEO (from URL to subtitles), along with a synchronized download. We call this the "hybrid synchronization model" and it works extremely well when it is properly executed. Note that we have placed the CTA file for download in the top half of the room, depending on the average scrolling depth of our content. Nearly 20% of the traffic in this room comes from organic research.
Main learnings: This type of hybrid content format (natural referencing and secure SEO) has a lot of commercial value – we will certainly pursue this strategy in 2019.
Most e-mail registrations
Top 50 content marketing brands from 2018 was one of our most attractive and visited pages of the year. It was also our biggest receiver of organic traffic for the year: 61% of its views came from research. More important than the traffic measurements, however, NewsCred analytics also showed that this project had led to two very valuable conversions: newsletter subscriptions and visits to our solutions page. NewsCred.com. It was also a big rock project. So we divided the results into several content formats that also generated results: webinars, abbreviated messages, and print media.
Key Learning: It is not enough to create a beautiful interactive piece; When investing in valuable content, make sure it is optimized for a key action such as email registration or lead capture.
Most Conversions "Visit the NewsCred Solutions Page"
4 Common Content Marketing Issues was created in partnership with our product marketing team and optimized to drive traffic directly to our Content NewsCred form.
Key Learning: Content marketing should not completely avoid your brand or your solutions; create a combination of content where distribution, CTA and measurement strategies align with funnel paths and audiences.
Most of the income influenced
How to create a documented content strategy technically should not close this list of the best of 2018. Here's our secret: with basic content like this, we update articles and downloads every year and update the date. In this way, we reorient existing content and continue to increase its relevance to organic traffic. This piece is closely related to NewsCred's main offering, which is why it clearly plays a role in revenue generation. The NewsCred analytics platform uses our integration with Marketo and Salesforce to calculate earnings influenced by our content based on opportunities in terms of winnings earned.
Key Learning: Continue the optimization and refreshing of valuable pieces. This enhances the effectiveness of your content marketing program and generates value for the company. Winning winner!
Jesse Feldman is the Head of Content Marketing for NewsCred. Special thanks to Heather Eng for her many contributions to our best content of 2018.