In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP story . AMP Story Ads is no longer in beta, Google announced Wednesday
The AMP team also announced its support for Google Ad Manager for the broadcast of direct selling ads.
Why You Should Care
Story Ads, full screen ads appear in AMP stories, as they do on Snapchat, Facebook and Instagram. If the format takes off
A small number of publishers have been testing ads in AMP articles in recent months. The ability for publishers to monetize these formats will be a key factor in increasing adoption.
In the example below, an advertisement for the Retropod podcast appears in a Washington Post AMP article.
More information on AMP report announcements
Ads include action call buttons that users can click to access the advertiser site or the app store.
AMP now has close to 100 integrations of advertising salesmen .
The documentation for creating AMP Story ads can be found here . And a live sample is available here .
About the author
Ginny Marvin is the editor-in-chief of Third Door Media and manages the daily editorial operations of all our publications. Ginny writes on paid online marketing topics including paid search, social networking, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both internal and agency management. It can be found on Twitter under the name @ginnymarvin.