Ahrefs CEO, Dmitry Gerasimenko, has announced a plan to create a search engine that supports content creators and protecting the privacy of users. Dmitry presented his proposal for a freer and more open website, which rewards creators of content directly from search earnings by sharing 90/10 for publishers.
Objective for a new search engine
Dmitry seeks to correct several trends in Google that, in his opinion, are bad for users and publishers. The two problems he seeks to solve are confidentiality, followed by the resolution of the monetization crisis felt by large and small publishers.
1. Believes that Google is accumulating visitors on its site
Dmitry tweeted that Google was keeping more and more visitors on its site, thus generating less traffic to content creators.
"Google shows scraped content on the search results page more and more, so you do not even need to visit a website in many cases, which reduces the monetization possibilities of content writers. "
2. Seeks to divert the Web from privatized access and control
Gatekeepers to Web Content (such as Google and Facebook) control what types of content are allowed to reach people Gatekeepers determine how content is produced and monetized, and seeks to extract the monetization incentive from access controllers and return it. to publishers, to encourage more innovation and higher quality content.
"Naturally, such a vast and, in particular, free resource generates countless efforts to exploit privatize and control access s, each player withdrawing his share, tearing the fabric of tenderness of this unique phenomenon.
3. Believes that Google's model is unfair
Dmitry pointed out that Google's business model was unfair to content creators By sharing revenue from search, sites as Wikipedia would not have to beg for money.
He then explained how his search engine would benefit content publishers and users:
"N & # Do not forget this banner on Wikipedia asking donations every year? Wikipedia would probably get a few billion of its content in the profit-sharing model and could pay a decent wage to people who polish the articles. "
4. Declares that a search engine should encourage publishers and innovation
Dmitry said that the work of a search engine consisting of imposing a structure on the chaos of the Web should be one that encourages the growth of quality content, such as a vine support allowing to consume more sun and grow.
"… the structure brandished against chaos should not be rigid and constitute a glass box surrounding a venomous snake, but rather support and expand like a scaffold for the vine, allowing it to Flourish and develop exciting new fruits for humanity to cherish and cherish. "
Because chaos needs a structure not to tear itself apart by its own internal forces, and the structure needs a chaos of samples of ideas for evolution to evolve. "
Reaction to the Announcement
The reaction on Twitter is positive.
Russ Jones by Moz tweeted :
Several industry leaders have generously offered their opinions.
Jon Henshaw ( @henshaw ) is a senior SEO analyst at CBSi (CBS, GameSpot and Metacritic) and founder of Coywolf.marketing, a resource He proposed this assessment:
"I appreciate the feeling and the reasons why Dmitry wants to create a search engine that competes with Google." A potential loophole in the entire plan concerns the researchers themselves.
Giving 90% of profits to content creators does not motivate the 99% of others searchers who simply search for relevant answers. Even if you offered incentives to the average researcher, it would not work. Bing and other search engines have tried this in the last few years and they have all failed.
The only thing that will compete with Google is a search engine that delivers better results than Google. I would not bet my money if Ahrefs is able to do what no one else in the industry has been able to do so far. "
Ryan Jones ( @RyanJones ), is a marketer for research who also publishes WTFSEO.com, said:
"It looks like a Web-based engine, not users, why do users use it?"
There is a massive incentive to spammer here, and it will be difficult to control when the focus is on the spammer and not on the user.
It's great for publishers., but without a user focus or a better user experience than Google , philanthropy will not be enough to induce people to switch providers. "
Tony Wright ( @ tonynwright ) of the marketing agency by research network WrightIMC shared the same concern regarding the participation of isateurs. A base of enthusiastic users is what makes any online business succeed.
"It's an interesting idea, especially in light of the passage of Article 13 in the EU yesterday.
However, I think that without proper capitalization, it is very likely that this effort will fail. This is not the beginning of the 2000s.
The results will have to be as good or better than Google to gain ground, and even in this case, get enough traction to be profitable if that is economically feasible will be a gigantic obstacle.
I like the idea of compensating publishers, but I think that controlling the scammers on such a platform will probably be the most important cost – even more than the # 39; infrastructure.
It's definitely an ambitious game, and I'll be rooting for it. But just on the tweets, it seems that maybe it's a bit too ambitious without a significant capitalization. "
The announcement gives voice to complaints about Google
This ad captures many complaints from publishers who feel they are struggling. the information has been in crisis for more than 10 years and is trying to find a way to monetize the digital world.AdSense publishers have complained for years about the decline in their income.
These complaints have for canvas Basically the fact that Google earns estimates of $ 16.5 million per hour while everyone is left behind.
It remains to be seen if this engine research will take off. The announcement gives voice however to many complaints about Google.
When publishers like k how to improve their incomes and their traffic, Google's encouragement to to be "awesome" has increasingly acquired the tone "Let them eat cake."
It was found that all the ecosystem of online research was in trouble , with the exception of Google.
The desire for a new search engine has existed for several years. That's why DuckDuckGo has been welcomed so favorably by the search marketing community. This announcement gives voice to long complaints about Google.
The reaction on Twitter was almost cathartic and generally enthusiastic because it had long felt that Google does not support enough content creators on which Google earns billions.
Will this new search engine take place?
No release date has been announced. The magnitude of this project is huge. It's almost the equivalent online to go to the moon.
Images from Shutterstock, Modified by the Author
Screenshots by Author, Modified by the Author