There is currently something going on in technology that can be called the application of life. For a certain group of consumers, the daily functions and daily tasks of life can be supplemented by a simple click. There are applications that track your workout efficiency. Touch your screen, someone will come to your door with food. Sick and need a doctor? No problem. There is of course an application for that too.
But in this sea of applications, it is more important than ever to stand out. That is why carpool applications Lyft and Uber have invaded the street with two divergent content marketing strategies. So who is the dominant force on the road: Uber, funded by venture capital, with its $ 258 million reported by Google, or his new boyfriend Lyft group, with its $ 250 million Alibaba?
Buckle at the door. Let's see.
is attractive and offers consumers an overview of the cities in which it operates, as well as information on companies. Although its global reach of City Blogs is impressive, Uber's main blog would do well to retain more interesting content from these outposts expected by consumers. After all, expectations are high and much remains to be done for the type of innovation for which the brand is known elsewhere in its marketing strategy.
Lyft: Lyft's content marketing strategy goes straight to the heart, emotionally. While still in its infancy, the digital content he directs is oriented towards the commercial sentimental Apple Super Bowl, but he has the heart. A page entitled Lyft Stories is an integral part of his website. She picks up microbloggy experiences from Lyft 's user experiences, such as that of a driver who eventually resumed his childhood. The mother of the best friend in his car. His blog is also a real treat, with recent articles on a surprise visit Mother's Day and profiles of real people who depend on Lyft throughout the country. Suffice it to say, no other smackdown website has managed to make me cry or restore my faith in humanity. And if it works for me, it will work for other consumers.
The utility for the consumer
Uber: If you are looking to find out if Uber was launched in your city or where it is threatened by the forces involved, or if you are an investor or an entrepreneur by sharing this space, you will find the Uber blog very useful. But the main potential of using the blog for the average consumer is in the City blog. Uber could (and should) vigorously optimize its content with information about events or the right places to eat in a city on a given day, or by providing language guides via a smartphone.
Lyft: Lyft is positioned as a lifestyle blog and, in this context, it is useful for the consumer looking for interesting content based on a history. The blog offers a lightweight UX, with four content areas: Community, News, Motion and Lyftionary – which facilitates navigation and surfing.