In content marketing, it's often about B2B.
But what about you?
The Small Online Store Business Owners, Consumer Businesses, Local Marketers?
Are the benefits of blogging the same for your business or your customers?
Establishes trust, authority and rankings in search engines.Double the search traffic in an organic way.The brand awareness and loyalty Builds.Helps generates leads.
This is true for all types of businesses.
Electronic trademarks can and get a slice of the pie. (And, wow, is it delicious?)
Just look at the different goals achieved by B2C using the content, according to the latest industry report of the Content Marketing Institute :
Content marketing and blogging are great for most brands, when it's done well .
In particular, e – commerce marks can generate a ton of additional benefits that they would not otherwise want to use only traditional marketing.
6 good reasons to start blogging for your e-commerce site
What do these benefits look like? Why does your e-commerce site need a blog? Let's go around the table.
1. Every type of consumer seeks answers – and you have them
What is one of the main reasons why content exists?
For an explanation, we must examine why find exists . Ryan Jones, contributor to the journal Search Engine, gives a succinct answer:
"Today's researchers seek to solve problems, to accomplish tasks and to" do "something. "
In other words, everyone is looking for answers, including the people you want to sell products to.
If you respond via blogging to the desired answers, it's huge. If you do it precisely, without selling, with attention to detail and quality, it's bigger. This builds confidence in your brand, not to mention what you sell.
More trust = more confidence. More trust = customers move to a sale faster.
My team has created hundreds of content such as blogs for e-commerce brands. Through these blogs, they have seen results that include more targeted traffic and qualified leads.
Over time, over time, blogs fueling leads, sales are inevitable – and it all starts with answers to your audience's questions. Blog about them, and you will really go somewhere.
2. Blogging Increases Traffic on Its Site
Want More Traffic on Your Ecommerce Website? It's time to start blogging.
According to HubSpot, websites with blogs have 434% more indexed pages than sites without blogs. And the more indexed pages you have with search engines like Google, the more likely you are to rank in the search engine rankings.
Whenever you post an optimized blog based on keywords, potential customer looking for that keyword. The enriching content you provide over time will determine whether that traffic turns into readers, then leads, and then sales.
3. The success of e-commerce blogs is proven
Want proof that blogs are great for e-commerce? Call Shopify who sells its e-commerce platform to hundreds of thousands of independent business owners around the world.
Shopify alone managed to increase its number of paying customers by . ] 55% according to Wishpond. Oh, by the way: Their revenues exceed $ 389 million.
They do this by entering very profitable keywords in their blogs, those for which their target audience is actively searching.
Example according to KWFinder: they currently rank # 1 for "dropshipping", a keyword with a major value and a monthly search volume.
What is Shopify's ranking for keywords of this type?
This is their blog and their content marketing. Each blog builds its authority with Google and its customers, like stacked bricks to create an indestructible wall.
Needless to say, Shopify is an important reason for all e-commerce brands to celebrate content creation.
4. People Read Blogs Before Buying
Here is another thing about blogs: they have become indispensable to help consumers make decisions about their work. purchase.
After a 2014 survey of 1,000 British consumers by Dynata (formerly known as Research Now):
84 percent purchased products depending on how they were described in blogs. 1 of 4 bought something each month based on the content of the read blogs. . 46 percent said they read blogs to make an initial inquiry into the product.
If Customers can read an informative blog before to make a purchase, they are more likely to feel confident in their decision.A good non-commercial blog can even encourage them to pull the trigger to touch their wallet!
5. Ecommerce Blogging strengthens the trust in your brand
Blogging is largely the # 1 activity relating to the development of the brand .
In fact, some of the key findings of the IJC in 2019 B2C The report explained how the tale naked / blogs were among the main ways used by most marketers to build customer loyalty (81% said it was his priority). In addition, 56% of households increase their content creation budgets, which is the main expense in 2019.
As the report says, it's important to drive traffic to your content, but "give them reasons to come back "is the key to long-term success. Blogging allows you to build brand loyalty over time while increasing brand awareness.
6. The return on investment of a blogging is not an irreproachable act
The blogging is an investment that builds with time. You do not publish a blog and do not get everything you put in a day, a week, a month and sometimes even a year.
This blog you posted, the one movie you spent hours searching for, describing, writing and promoting has a life beyond its date of publication initial.
For example, today you could get 50 unique views, a few new subscribers, and a solid track. In a week, when people share the blog, find it by searching on Google or reading it after clicking on a link in your newsletter, this blog continues to work behind the scenes.
If it's a very good blog, it will climb the search engine rankings and gain traffic, and people will continue to find it. If it's a very, very good blog, it could last for years.
The amount you have put on the blogs has an excellent chance to get back to you, much like a boomerang effect. .
Blogs provide a fantastic way to create trust, generate traffic and nurture passive interests for your e-commerce business.
The more you start blogging, the better
Blogging is an activity that all e-commerce brands will benefit from in the long run. This is one of the best ways to boost your website, increase your influence, and build customer loyalty.
However, blogs are also waiting for no one or man. The longer you wait, the more you will have to wait to see the results.
That's why now is the time to jump on the bandwagon.
All screen captures made by the author, January 2019
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