Twitter may not be the most flashy or trendiest social network of the last few years.
This is not as sexy as Snapchat, it does not change as fast as Instagram and is no longer in the news as often as Facebook.
There is much less "follow-up" to follow with Twitter than with its alternatives.
Although it should be good It also means that we do not need to talk about it as much. Because of this, it can easily be forgotten or forgotten as a powerful marketing tool.
And yes, Twitter is still powerful for brands.
With 46 percent of its US users accessing the application daily and 74 percent of them using the application To get news and information, it remains one of the fastest ways to reach and engage your target audience in real time.
So how do you keep your marketing strategy on Twitter interesting nowadays?
Take inspiration from the following brands that really stand out.
1. Netflix Cultural Content
Netflix occupies a rather unique position as a brand in terms of content. For example, their budget is estimated at 13 billion in original content this year, for example .
Their business model is more content-based than most, but you do not need to do it. The mark or budget of Netflix to learn aspects of their marketing strategy.
Netflix uses his Twitter account to create moments and original comments within pop culture.
In addition to the relevant information and retweet customers, who are still featured under a brand, the account shares almost exclusively memes and other trends in the Internet culture.
How can they get away with so many memes without feeling redundant?
By creating their own moments instead of simply following the already popular trends and memes.
What can you learn from this?
Never underestimate the power of entertainment.
Netflix has a unique advantage in terms of entertainment content. but an important benefit is the way they exploited it.
What they did is find an element of their activity that best fits the "culture" of Twitter – a platform often light and focused on pop culture, where and thriving spiritual copy .
Then, they fully focused their marketing strategy on Twitter on this topic.
Dive into your brand and your social media audience to see what parallels you can find.
2. Mastery of Newspaper Piracy by Merriam-Webster
The Merriam-Webster Social Media Team has become infamous in recent years for its scathing sub-motivations and fun.
Again, it's an entertainment at its best, although for a much less obvious mark.
The purpose of this narrative is to create an arid subject, spelling and grammar, interesting and fun for anyone by associating it with other topics.
In this they became the masters of journalism. and using proprietary data to do it.
For example, they regularly share major research and research influenced by current events and other news items.
This voice and this attitude of the mark also contribute to the reasons why the followers of Merriam-Webster find it so endearing.
C & # 39; is friendly, but with a strong opinion and a touch of snark.More than a lot of their content is related to politics and world news, it is essential to maintain this your respectful.
The information is largely presented without comment, and allow you to add your own inflection and your opinions, which also makes it a great idea. material for retweets and tweets
How can you link your own brand to events? or use proprietary data such as research or statistics to guide your content?
These are fantastic ways to put unique content. turn on a dry subject.
3. The Inspiring Empathy of Oberlo
Although the above ideas may influence any type of business, the underlying brands have certainly large budgets and a lot of content, but we do not all do it.
Most of us simply have our blogs, marketing properties, and social media channels to use in our content marketing, as opposed to endless television series or dictionary definitions.
In this case, you can turn to brands such as the dropshipping platform. Oberlo.
A B2B company targeting new entrepreneurs and small businesses, its content is a healthy blend of education and motivation.
It makes sense that these two key elements are those of a solopreneur struggling after.
So even if they have a good amo A bit of what you expect from B2B content, such as blog sharing, d & # 39; ebooks and other lead magnets they also draw on more personal inspiration to which you could expect development account.
Their Twitter content really aims to serve all the topics and frustrations their audience faces – not just those directly related to their product.
4. Targeting Greenhouse Announcements
While attracting the attention of your audience and attracting more followers to social networks, n never forget the ultimate goals to achieve.
You want the audience to end up contacting you, but many of us have not done enough to get social workers further into the buyer's journey.
Their audience being so warm, more than half of those who viewed a recently announced landing page chose the newsletter and went into more detail in the funnel of sale of the brand.
If you use paid social or purely organic actions, be sure to give your existing social audience the opportunity to interact more with you.
A committed audience is filled with warm and interested potential customers who can be easy to relate. converted, but so many social media managers are too afraid of direct promotion for this next step to be seen.
5. Reuse of ShineText Content
A 2018 content strategy typically includes plans to increase presence on multiple social networks, a blog, perhaps an email marketing etc. The list is still long.
These purely original content channels are unsustainable for most brands. Instead, the most intelligent reuse and reuse the content to use in multiple ways and locations.
ShineText is a motivational app and a daily messaging service, so the product itself requires the creation of many content. state of mind, motivation and mental health.
But with so many daily messages to write, you can be sure that they also appear elsewhere .
They alternate the sharing of previews to promote the message of this day and the recycling of larger portions of old contents for a new use on social networks.
This type of tweet can help prevent a profile dominated by link sharing, while taking advantage of the content you already have.
6. Close.io's Place as a Cool Teacher
Finally, we have Close.io, a sales CRM aimed at startups and small businesses.
A B2B company that focuses primarily on topics of serious content.
This change begins as soon as you get on their profile : the big and bold header image is one. Simple mock animation of their product, but with the fictional company Bluth from the cult television series "Arrested Development" as a company using their tool.
<img class = "aligncenter wp-image-271347 size-full lazy pcimg" src = "https://cdn.searchenginejournal.com/wp-content/themes/sej14/images-new/loader. gif "alt =" The place of Close.io as a cool teacher "width =" 1832 "height =" 892 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/ 09 / image006.png [19459043_revend19459002hootingn19459001whohavewalkedtoyouwhentheytalkaboutbusinessandexpansionwiththesewalkwiththelongcannedandconvivenvoicewithoutgifsandemojis
They promote their product with the same tone, usually choosing to retweet fun., Playful eulogy on sharing updates from positive or dry products or tests.
Any brand can easily do this without creating a lot of content, launching a large campaign or importing topics parallel to your niche.
is simply what all [1 9459025] Basic Content Strategy would dictate, just in a voice that maximizes differentiation.
Plan Your Next 280 Characters
From the Empire of Original Content to the Reenactment For neutral voiceless pros and sub-sites, any type of marketing and voice can work on Twitter when it is associated with the right ingredients for the right purpose.
Twitter's best strategies play on the strengths of your brand. Talk to your audience naturally.
Was your Twitter plan thought of this way? If not, you now have ideas to come back to it.
Other marketing resources on Twitter:
Credits in Images
All screen shots taken by l & Author, October 2018
Subscribe to SEJ
Get our weekly newsletter from the founder of SEJ, Loren Baker, about latest news from the sector!