//5 tools to help your content marketing team be better

5 tools to help your content marketing team be better



 5-tools-help-your-content-marketing-team "width =" 390 "height =" 215 "/ > Almost all B2Cs and 96% of B2B brands <a href= use internal resources to run their content marketing program.These internal suppliers range from small teams or centralized teams to serve the entire organization to the individuals who direct the department's efforts.

Whatever the configuration, a well-trained content marketing team is a competitive advantage. But what is it that makes an outstanding team? It's all in the way you cultivate it. Here are five tools and some tips to help you in these efforts.

Encouraging Self-Education

Training is an essential part of setting up a successful content marketing team . But I do not talk about how to interpret the social platform analyzes or even write in general.

Training should be on what is very good content and what is poor. My favorite tool for the moment is Zest.is . This is a content moderation platform that uses a community system (called "tribe") to weed content that will not get the desired level of attention.

@ZestisApp uses a tribal system for weed content that does not receive the desired attention, says @SEOSmarty. Click to Tweet  Example of zest.is-tool "width =" 600 "height =" 362 "/></p><p> Using this tool, your team will learn to recognize the content most likely to be shared, appreciated and appreciated. They can apply this knowledge to generate more content ideas <a href= that have more scope.

RELATED CONTENT: Roadmap to Success: Monitoring and Measuring the Performance of Your Content

Sharing and Preserving Knowledge

Everyone knows that a good content marketing team shares content with its audience. it also shares the content between the members. Do you provide essential knowledge to your team and do your employees know where to find them?

Smarp is an application for knowledge sharing and content preservation. It includes employee-driven content creation and development, a news feed that makes it easy to see what's shared across your organization, and a custom content directory.

Use @BeSmarp for content curation by employees, which includes an internal read function only. @SEOSmarty Click to Tweet

Whenever you want your team to read and / or share a resource, add it to your company's dashboard. You can mark any resource as private (for internal playback only), organize your content into strings and encourage your managers and team members to also add content to the dashboard .

 smarp-knowledge-sharing-content-curation-app "width =" 600 "height =" 757 "/></p><p> This is one of the most intuitive applications I've found for team communication and retention.</p><p><strong> RELATED CONTENT: <a href= 11 Preserving and Collaborating Content Tools to Save Time

Encourage them to play

Content marketing is embedded in many marketing areas, including search engine optimization and social media marketing . Your content team needs to know the Keyword Search how to assemble optimized content and target search queries, and how to create shared content on social media.

It is therefore important to train your content team in the basic SEO process and on social media. You do not need to train them in SEO technical tasks, but make sure that they learn important concepts and concepts, such as:

Thin content
Discovering keywords with high ranking potential
Content optimization for selected keywords
Featured Excerpts

Give your internal writers access to your SEO tools so that they can learn in action as well. As someone who has learned SEO by playing with tools for a few years, I am a big advocate of SEO learning by doing rather than reading.

Give internal writers access to your #SEO tools so that they can learn by playing with them, says @SEOSmarty. Click to Tweet

Some tools that can help your content team better understand SEO:

Google Analytics

Create a separate content marketing dashboard using Google Analytics to help your team quickly see article performance and learn from their successes and failures.

Here is a nice collection of Google Analytics dashboards, including a blogging dashboard and a conversion tracking dashboard.

 google-analytics-dashboards-top-articles "width =" 600 "height =" 147 "/></p><p><strong> CONTENT: APPENDIX TO HANDLING: <a href= 4 Google Analytics Reports That Any Content Buyer Should Use


The most essential tool for your content marketing team is a keyword research tool. There are some solid options, but Serpstat is the one I use. He:

Offers a " question research " function that displays the most common questions based on your keyword. This is one of the most effective ways to think about content ideas.
Tags that trigger special search elements including included extracts of image and video results, etc.
Includes a convenient grouping / collating feature that allows you to find closely related topics, as well as think about content series and structure each content content. Here is a practical guide on the use of the Serpstat Clustering feature to group keywords according to .
@ The Serpstat Query Search feature is an effective way to think about content ideas. @SEOSmarty Click to Tweet

 serpstat-keyword-research-tool "width =" 600 "height =" 458 "/></p><p> <strong> HAND-RELATED CONTENT: </strong></p><h2> <strong> Stop, Collaborate and Listen </strong></h2><p> Collaboration is important with content marketing teams. However, a number of access and integration into the content process <a href= should be performed for all departments in your organization. Why? Because a strong team works together and that marketing is a collaborative effort.

There are many tools for this, but CoSchedule is the ideal application for this purpose. Not only does this allow you to schedule your editorial calendar and schedule social media, but it's also an easy way to keep your team on the same page.

Use @coschedule to keep your #content team on the same page, says @SEOSmarty. # productivity Click to Tweet

One of the best features of CoSchedule is a to-do list for each task. Any member of the team can check things and the progress bar shows how much remains to be done:

 coschedule-to-do-list "width =" 600 "height =" 487 "/></p><p><strong> ASSOCIATED CONTENT: <a href= 5 brands share their content marketing process

Additional advice for a powerful team

Now that you know a few tools you can use to strengthen your content marketing team, here are some practical tips for your team to take full advantage of its learning opportunities.

Having a solid content marketing strategy

If you do not know what you are doing, your team will not know what it is supposed to do. A documented content marketing strategy keeps you all in the same vision. This is an important first step (even before you have a team).

RELATED CONTENT: Roadmap for Success: The Essence of Content Marketing Strategy

Have a clear style guide

Your brand must have a unified format of voice, tone, and consistency. To make sure your content lifts that voice consistently, create a branding style guide and share it with the content marketing team and anyone who communicates on behalf of your brand.

RELATED CONTENT: Style Guide: How to Write One for Your Brand

Request for ideas

The members of your team are your best asset. You hired them because they are brilliant, daring and creative. Ask your team to present their ideas. Organize occasional meetings for brainstorming. Request information on current tactics.

RELATED CONTENTS: Best Content: How to Organize Ideas

Do you have a tip for the list? Let me know in the comments.

Note: All tools included in our blog articles are offered by the authors and not by the CMI editorial team. No post can provide all the relevant tools in the space. Feel free to include additional tools in the comments (from your company or the ones you used).

Help your team members deepen their knowledge by attending Content Marketing World September 4-7 in Cleveland, Ohio. Register today using the code BLOG100 to save $ 100.

Image of cover by Joseph Kalinowski / Content Marketing Institute