use internal resources to run their content marketing program.These internal suppliers range from small teams or centralized teams to serve the entire organization to the individuals who direct the department's efforts.
Whatever the configuration, a well-trained content marketing team is a competitive advantage. But what is it that makes an outstanding team? It's all in the way you cultivate it. Here are five tools and some tips to help you in these efforts.
Training is an essential part of setting up a successful content marketing team . But I do not talk about how to interpret the social platform analyzes or even write in general.
Training should be on what is very good content and what is poor. My favorite tool for the moment is Zest.is . This is a content moderation platform that uses a community system (called "tribe") to weed content that will not get the desired level of attention.
Sharing and Preserving Knowledge
Everyone knows that a good content marketing team shares content with its audience. it also shares the content between the members. Do you provide essential knowledge to your team and do your employees know where to find them?
Smarp is an application for knowledge sharing and content preservation. It includes employee-driven content creation and development, a news feed that makes it easy to see what's shared across your organization, and a custom content directory.
Whenever you want your team to read and / or share a resource, add it to your company's dashboard. You can mark any resource as private (for internal playback only), organize your content into strings and encourage your managers and team members to also add content to the dashboard .
11 Preserving and Collaborating Content Tools to Save Time
Encourage them to play
Content marketing is embedded in many marketing areas, including search engine optimization and social media marketing . Your content team needs to know the Keyword Search how to assemble optimized content and target search queries, and how to create shared content on social media.
It is therefore important to train your content team in the basic SEO process and on social media. You do not need to train them in SEO technical tasks, but make sure that they learn important concepts and concepts, such as:
Discovering keywords with high ranking potential
Content optimization for selected keywords
Give your internal writers access to your SEO tools so that they can learn in action as well. As someone who has learned SEO by playing with tools for a few years, I am a big advocate of SEO learning by doing rather than reading.
Some tools that can help your content team better understand SEO:
Create a separate content marketing dashboard using Google Analytics to help your team quickly see article performance and learn from their successes and failures.
Here is a nice collection of Google Analytics dashboards, including a blogging dashboard and a conversion tracking dashboard.
4 Google Analytics Reports That Any Content Buyer Should Use
The most essential tool for your content marketing team is a keyword research tool. There are some solid options, but Serpstat is the one I use. He:
Offers a " question research " function that displays the most common questions based on your keyword. This is one of the most effective ways to think about content ideas.
Tags that trigger special search elements including included extracts of image and video results, etc.
Includes a convenient grouping / collating feature that allows you to find closely related topics, as well as think about content series and structure each content content. Here is a practical guide on the use of the Serpstat Clustering feature to group keywords according to .
@ The Serpstat Query Search feature is an effective way to think about content ideas. @SEOSmarty Click to Tweet
should be performed for all departments in your organization. Why? Because a strong team works together and that marketing is a collaborative effort.
There are many tools for this, but CoSchedule is the ideal application for this purpose. Not only does this allow you to schedule your editorial calendar and schedule social media, but it's also an easy way to keep your team on the same page.
One of the best features of CoSchedule is a to-do list for each task. Any member of the team can check things and the progress bar shows how much remains to be done:
5 brands share their content marketing process
Additional advice for a powerful team
Now that you know a few tools you can use to strengthen your content marketing team, here are some practical tips for your team to take full advantage of its learning opportunities.
Having a solid content marketing strategy
If you do not know what you are doing, your team will not know what it is supposed to do. A documented content marketing strategy keeps you all in the same vision. This is an important first step (even before you have a team).
RELATED CONTENT: Roadmap for Success: The Essence of Content Marketing Strategy
Have a clear style guide
Your brand must have a unified format of voice, tone, and consistency. To make sure your content lifts that voice consistently, create a branding style guide and share it with the content marketing team and anyone who communicates on behalf of your brand.
RELATED CONTENT: Style Guide: How to Write One for Your Brand
Request for ideas
The members of your team are your best asset. You hired them because they are brilliant, daring and creative. Ask your team to present their ideas. Organize occasional meetings for brainstorming. Request information on current tactics.
RELATED CONTENTS: Best Content: How to Organize Ideas
Do you have a tip for the list? Let me know in the comments.
Note: All tools included in our blog articles are offered by the authors and not by the CMI editorial team. No post can provide all the relevant tools in the space. Feel free to include additional tools in the comments (from your company or the ones you used).
Help your team members deepen their knowledge by attending Content Marketing World September 4-7 in Cleveland, Ohio. Register today using the code BLOG100 to save $ 100.
Image of cover by Joseph Kalinowski / Content Marketing Institute