The inescapable advance of technological life has dramatically shaped our lives in different ways. From buying recipe books to searching your favorite recipes online in minutes, this is a radical lifestyle change. Similarly, 85% of brands use content marketing instead of any other form of marketing.
However, according to Zazzle Media the success rate with content marketing is quite low, as shown by the percentages. Companies are struggling to create attractive and high quality content, resulting in lost traffic.
It's not because companies are unaware of marketing strategies or if they do not have a constant job, this is due to the lack of spark in the content. As a result, we have put together some excellent examples that will help you identify do's and don'ts. As you read further, you'll understand why companies find it difficult to continually offer unique elements to keep the public informed.
Serpstat – sell the need instead of the mark
Typically, companies forget if they sell the brand or service. The product content provides information about the service or product; While this may be informative, it will certainly not attract much attention. Therefore, meet the needs of the public rather than advertise the service and attract more people.
The Millennials – a very important group of people in marketing, are more focused on family, community and self-oriented. It is therefore imperative to respond to the needs, concerns and wishes of the public any content. The content must understand the needs and problems of the public and propose various solutions.
Here we will examine Serpstat. They repeatedly use the word "your" in their content, which automatically draws people to their content without much effort.
Stamp – Transparency and Openness
While listing popular examples of content marketing, it would be sin not to mention Buffer. Buffer has chosen to remain open and transparent, which is a simple but smart decision. Buffer is a social media application that helps organize your social media accounts. The services offered are not unique, but their marketing is what has attracted a considerable number of customers.
At the moment, with so much content, there is hardly anything that has not been addressed. However, the originality and what people want to hear are the best option that remains. The choice of originality and the addition of spices are the things that give the reader impression that he is endowed with the magic key of the mysterious paradise.
Hubspot – Skyscraper Methods
Regarding content marketing, HubSpot is still on the list. By browsing through their content, you will see that the famous skyscraper technique is applied. They used content marketing in different ways, which greatly helped to increase the flow of traffic:
Upgrading complementary modules as e-books posted on blogs.
Creating shareable, simple and informative articles. With the information, it includes: educational, technical, product information and the list continues.
Highlight problems that are of concern or require awareness through detailed articles.
Linking product content to various social media to make it easier and widely accessible.
Their strategies are similar to those of Buffer: they constantly produce relevant, high-quality, and enchanting content. Do not look how simple it seems; it must work because both companies are multi-million dollar companies.
GoPro – pleasant to the eye
Among other technology companies, GoPro uses visual content to attract buyers. They produce a detailed, dynamic and high quality visual content, which is very successful in the market. This strategy focuses on quality and requires monetary financial investment. But the results are certainly satisfactory: GoPro account 6.8 million followers on Instagram and 3.4 million on YouTube, which clearly shows their position on the market.
Just like little kids, adults like to look for pictures and colors in everything they read. Too many words become tiresome and tiring. Therefore, becoming friendly with images will certainly have a positive impact.
For example, whenever you encounter a meme or image that you like on social networks, you share it immediately with your friends. Images not only appeal to us but also help to create a personal connection. The color they contain further illuminates your mood and sends a message without being too verbose and boring.
Visual content can indeed have a huge impact on audiences. Therefore, becoming friendly is essential for better content marketing.
Coke – Sharing and Benevolence
One of the most popular and successful content marketing campaigns is Coke's Share A Coke campaign. Above, in all the examples, we have seen articles and blogs, but there is a large proportion of people who do not prefer to read or who do not have enough time. U singing precise and catchy material is also an amazing option.
Just as cleverly, Coke used names as content. They took hundreds of common names from each continent and prepared a personalized drink. The literality of people went crazy after them.
With these examples, you must have new creative ideas in mind. Do not worry if you do not have new ones; you can settle for the basics. Blogs with relevant and interesting content and eye-catching visual content would also be sufficient. However, a few essential points to check are, to be honest, open, personalized and offer quality above quantity.
With these tips, you can divert more traffic than you ever imagined.