To develop your website, you need to focus on two things:
You must produce content that engages and excites your visitors.
You must generate enough traffic on your website.
Ideally, once these two elements are in place, your ideal customers will be able to discover your website, possibly add a bookmark, link to it, and refer their friends and fans to your web pages.
That said, here's the difficult (but achievable) part: for you to generate a lot of traffic, you need more than average content.
If your competitors dominate search engine results for your target keywords, you need to create more engaging content to outwit them. There is no shortcut!
It can not be denied that the search engine is and will always be the best source of traffic for any website.
According to Google, "about 90% of Generation Y members go online daily and 55% use search engines to learn more about a product before you buy it:
Acquire.io a SaaS company, developed a plan that increased its 3X search traffic in 4 months.
The largest digital companies know that an effective content marketing plan is one of the secrets to surpassing their competitors in organic listings. I'm sure you know what happens when you take the first position in Google.
A study by Protofuse revealed that " organic lists receive 90% of clicks and organic result # 1 receives about 33% of all clicks".
Forbes competition is a good thing. If you have a lot of competitors in the search engine, this indicates that the keyword in question could generate a lot of leads and money.
When you understand how to create convincing content that has proven itself and that you are taking deliberate steps to spread the message, you are winning over your competitors.
Once you are able to implement it, you will see an improvement in search rankings and organic traffic.
Your conversion rate will be just as important because, according to Conductor search traffic has proven that it has the highest Lead-2-Customer conversion rate of all channels:
Quora and search for any word or group of words related to hair loss. So, assuming I'm looking for "how to treat hair loss," I'll see the results below:
In addition, another great tactic is to check Quora's "Related Questions" section, you may be able to choose a few other topics to cover here.
Google can also show you other related issues that researchers are looking for. These questions are part of the existing problems that people are trying to solve.
ZipBooks an accounting software publisher uses long content to generate leads at the top of the funnel – and has improved its search rankings by more than 393% between 2017 and the first quarter of 2018.
4. Study Your Competitors
There is basically no secret for SEO. If you want to rank the search results, you need to know what works and do more, even better.
The next step is to study your competitors; find their most successful pages.
For example, you want to know:
What keyword (s) they are classifying
Where do they get their backlinks from
Which anchor texts they use
The types of content they publish (reviews, information, graphics, videos, etc.)
Their link profile
Correct use of title tags (H1, H2, H3, etc.)
How can you collect this information?
I recommend using an SEO analysis tool such as SEMRush .
Simply copy and paste the URL you want to analyze, and this tool will generate a bunch of useful data that you can use to carefully analyze the competition.
Specifically, they will provide answers to some of the important steps I've mentioned above: keywords, backlinks, content types, and so on.
In its basic form, here is the process Skyscraper Technique:
Discover relevant and relevant content
Create even better content than the original one
Contact the right people to promote it
Trust me, this content marketing tactic works. Many people have used it to generate a lot of traffic to their websites in the past.
However, the truth is that if you are still a beginner or your blog does not have any form of authority, you will probably find it difficult to rank for a specific keyword, regardless of the height of your "skyscraper".
Keep in mind that your competitors may have also understood this marketing tactic – and that they could create more valuable content than yours and thus attract more visitors.
Therefore, your "domain authority" is the only thing that would make the main difference in the results between you and the competition.
Therefore, while I urge you to look for a piece of content that you can improve, you must also strengthen your domain authority. It's so important!
According to SiegeMedia :
"If you're just starting and competing with Business Insider, CNN and The New York Times, getting 40 backlinks on one page will not be enough. You will need more combined authorities to surpass them, even if their pages do not accumulate to yours. "
It's hard to create compelling content. It will be boring and uninteresting, especially if your niche is not interesting.
There is no longer any question of publishing a lot of content. It's about creating a memorable user experience when they arrive on your website.
Spy on your competitors, learn from them, and use the insights gained to improve your own content, page designs, and usability, improving your search traffic and ranking in no time.