//5 definitive steps to writing content that is above the competitor in search

5 definitive steps to writing content that is above the competitor in search



To develop your website, you need to focus on two things:

You must produce content that engages and excites your visitors.
You must generate enough traffic on your website.

Ideally, once these two elements are in place, your ideal customers will be able to discover your website, possibly add a bookmark, link to it, and refer their friends and fans to your web pages.

That said, here's the difficult (but achievable) part: for you to generate a lot of traffic, you need more than average content.

If your competitors dominate search engine results for your target keywords, you need to create more engaging content to outwit them. There is no shortcut!

It can not be denied that the search engine is and will always be the best source of traffic for any website.

According to Google, "about 90% of Generation Y members go online daily and 55% use search engines to learn more about a product before you buy it:

 Google is their friend and his friends are his advisors "width =" 939 "height =" 468 "/></p><p> What's the easiest way to beat your competitors on the search engine results pages and generate significant traffic on your website?</p><p> The answer is quite simple:</p><h2> Content Marketing Plan</h2><p> In the concept of SEO, the content marketing plan is a system that you put in place to help you identify opportunities, develop compelling content, and engage your target audience unexpectedly.</p><p> <img class= Acquire.io a SaaS company, developed a plan that increased its 3X search traffic in 4 months.

The largest digital companies know that an effective content marketing plan is one of the secrets to surpassing their competitors in organic listings. I'm sure you know what happens when you take the first position in Google.

A study by Protofuse revealed that " organic lists receive 90% of clicks and organic result # 1 receives about 33% of all clicks".

 Organic Lists Receive 90% of Clicks "width =" 939 "height =" 872 "/></p><p> According to <a href= Forbes competition is a good thing. If you have a lot of competitors in the search engine, this indicates that the keyword in question could generate a lot of leads and money.

When you understand how to create convincing content that has proven itself and that you are taking deliberate steps to spread the message, you are winning over your competitors.

Once you are able to implement it, you will see an improvement in search rankings and organic traffic.

Your conversion rate will be just as important because, according to Conductor search traffic has proven that it has the highest Lead-2-Customer conversion rate of all channels:

 conversion from customer to close customer% per channel "width =" 939 "height =" 437 "/></p><p> With that, how do you create content that will push your competitors' pages further into search results? Let's discover:</p><h2> 1. Find a topic that fits your marketing objectives</h2><p> Before starting to create your content, the first step is to make sure the topic you choose fits perfectly with your overall marketing goal and goal. You want to create content that informs, educates and meets the needs of your ideal client.</p><p> So how do you get there?</p><p> Simply search for ideas, ideas and inspiration from your competitors' blogs and watch their tactics. The best way to do this is to analyze the topics covered in a consistent manner and to review the structure of their content. This will give you a general idea of ​​the content framework they use.</p><p> There are so many ways to get there, but one of my favorites is to visit Q & A sites like Quora and check the questions people ask in your niche. In this way, you will be able to see how to adapt your own content to a specific problem.</p><p> So, assuming I have a blog in the niche "hair loss treatment". I will visit <a href= Quora and search for any word or group of words related to hair loss. So, assuming I'm looking for "how to treat hair loss," I'll see the results below:

 quora results "width =" 862 "height =" 568 "/></p><p> Here you will see several results related to what you are looking for. You can then watch them all and choose a topic that is very relevant to your goal. For example, in my case, I could go to the first question on this page: "What is the best treatment for hair loss?"</p><p> You can also filter the result by questions, answers, publications, blogs & sections:</p><p> <img class=

In addition, another great tactic is to check Quora's "Related Questions" section, you may be able to choose a few other topics to cover here.

 quora-related questions "width =" 939 "height =" 529 "/></p><p> You will also notice that Quora generates more suggestions for you when you search. Now, that's another mine of information:</p><p> <img class=

Google can also show you other related issues that researchers are looking for. These questions are part of the existing problems that people are trying to solve.

 Questions about Google "width =" 939 "height =" 389 "/></p><p> 3. Produce more compelling and thorough content</p><p> The long form content is the way to go. Many SEO experts claim that this is the new form of content marketing. What I bet of agreement</p><p> Several studies have shown that a long content (up to 2,000 words) always surpasses the short content (for example, 500 to 1,000 words).</p><p> A few years ago, serpIQ guys did a study and discovered that long-term content dominates the best organic results of the search engine:</p><p> <img class= ZipBooks an accounting software publisher uses long content to generate leads at the top of the funnel – and has improved its search rankings by more than 393% between 2017 and the first quarter of 2018.

4. Study Your Competitors

There is basically no secret for SEO. If you want to rank the search results, you need to know what works and do more, even better.

The next step is to study your competitors; find their most successful pages.

For example, you want to know:

What keyword (s) they are classifying
Where do they get their backlinks from
Which anchor texts they use
The types of content they publish (reviews, information, graphics, videos, etc.)
Their link profile
Correct use of title tags (H1, H2, H3, etc.)

How can you collect this information?

I recommend using an SEO analysis tool such as SEMRush .

Simply copy and paste the URL you want to analyze, and this tool will generate a bunch of useful data that you can use to carefully analyze the competition.

Specifically, they will provide answers to some of the important steps I've mentioned above: keywords, backlinks, content types, and so on.

 semrush "width =" 939 "height =" 331 "/></p><p> From the screen capture above, you will see that the content contains a total of 5 backlinks from 3 referring domains. If you play your card well, you could possibly beat this site in the search engine.</p><p> <img class=

In its basic form, here is the process Skyscraper Technique:

Discover relevant and relevant content
Create even better content than the original one
Contact the right people to promote it

Trust me, this content marketing tactic works. Many people have used it to generate a lot of traffic to their websites in the past.

However, the truth is that if you are still a beginner or your blog does not have any form of authority, you will probably find it difficult to rank for a specific keyword, regardless of the height of your "skyscraper".

Keep in mind that your competitors may have also understood this marketing tactic – and that they could create more valuable content than yours and thus attract more visitors.

Therefore, your "domain authority" is the only thing that would make the main difference in the results between you and the competition.

Therefore, while I urge you to look for a piece of content that you can improve, you must also strengthen your domain authority. It's so important!

According to SiegeMedia :

"If you're just starting and competing with Business Insider, CNN and The New York Times, getting 40 backlinks on one page will not be enough. You will need more combined authorities to surpass them, even if their pages do not accumulate to yours. "


It's hard to create compelling content. It will be boring and uninteresting, especially if your niche is not interesting.

There is no longer any question of publishing a lot of content. It's about creating a memorable user experience when they arrive on your website.

Spy on your competitors, learn from them, and use the insights gained to improve your own content, page designs, and usability, improving your search traffic and ranking in no time.

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