//25 best examples of effective FAQ pages by @ LWilson1980

25 best examples of effective FAQ pages by @ LWilson1980



Frequently Asked Question Boards (FAQ pages) help your business respond in a concise and appropriate manner to the needs of your audience.

in content aggregator destinations on websites; bring new users and direct them to related pages – usually deeper blog pages and service pages that are closely related to issues being resolved.

The FAQ page is the main way to help visitors

An effective FAQ resource can educate, inform and guide the user in a natural way through the content of your website and towards the objectives and the final results.

It's time to re-examine the FAQ page as one of the essential pages of your website .

The Resurgence of Frequently Asked Questions

FAQ The pages began to reappear in the priority areas of website verification and improvement, for both SEO experts and professionals marketing.

The growth of voice search, mobile search home / home assistants and speakers.

These are mainly based on preliminary results (Google Responses and featured snippets) and can be targeted specifically with FAQ pages.


Reflects the needs of your audience. Covers a wide range of intentions (transactional, informative, local). It is frequently updated based on new data. Solves problems with new users. Important pages. Creating a blog (and more in-depth content) on fuels. Shows the expertise, trust and authority within your niche.

1. Twitter

The Twitter FAQ made the list because it includes a friendly and user-friendly search feature (few FAQ pages).

 FAQ Page on Twitter "width =" 2011 "height =" 1165 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/Twitter -FAQ-page.png

2. YouTube

The YouTube FAQ is clean, simple, easy to use, and gives you access to topics of interest. 39, helps the most common.

 YouTube FAQ Page "width =" 1222 "height =" 1127 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/YouTube- FAQ-page.png

3. McDonald's

McDonald's FAQ page seems informal, sociable and encourages people to share their experience of the FAQ (a rarity).

 FAQ mcdonalds "width =" 1181 "height =" 766 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/mcdonalds-FAQ .png

4. WhatsApp

The resource FAQ for Whatsapp is clear, easy to use and categorized effectively for quick use on desktop or mobile.

 whatsapp faqs "width =" 1493 "height =" 1077 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/whatsapp-faqs .png

5. Wikipedia

The Help Center of Wikipedia Center is an excellent example of a question-and-answer page about the "old school".

thematic areas, and has extensive access to all key support areas you may need.

 Help center wikipedia "width =" 2492 "height =" 1065 "data-original =" https: // cdn.searchenginejournal.com/wp-content/uploads/2018/ 08 / wikipedia-help-center.png

at two years of age19459005. Microsoft

The FAQ section of Microsoft uses the extensible accordion / div feature to enable a more efficient mobile experience and quick access to information without excessive scrolling.

 Microsoft FAQ "width =" 1210 "height =" 625 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Microsoft-FAQs .jpg


The FAQ section of UCAS is simple, short and concise.

It also contains a useful prompt to ask if the information was useful and to gather the user. feedback to improve the resource.

 UCAS FAQ "width =" 1002 "height =" 658 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018 / 09 / UCAS-FAQs .jpg

8. WorldFirst

WorldFirst's QFQs Hub provides one-click content segmentation and displays all the features that place the functionality and usability of the resource in the foreground.

 World First FAQs "width =" 1322 "height =" 640 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/World- First -FAQs.jpg

9. Nintendo

The FAQ of Nintendo Online is a simple, functional and audacious approach.

The content is not cluttered and easy to read.

 faqs nintendo "width =" 1483 "height =" 1083 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/nintendo-faqs .png

10. DaysOutGuide

DaysOutGuide's Frequently Asked Questions incorporates tags to get the most out of one-click functionality for all access to information.

and the interactive functions work well.

 faqs of dayoutguide "width =" 1443 "height =" 1098 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018 / 08 / daysoutguide- faqs.png

11. Buffer

Buffer FAQs are by far the most basic of design (single grid defined by thin square categories) included in this list of my best most effective FAQs, but they work.

The low inclusion of the number of articles available in each thematic section also provides an additional reason to inquire.

This is a simple solution, but almost always neglected.

 FAQ on the buffer "width =" 1377 "height =" 1186 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/buffer -FAQs.png

12. FreeSpirit

The FAQ page of FreeSpirit combines useful navigation features with interactive content to allow the user to view the information. user to progress on the site and make purchasing decisions faster.

 Free Spirit FAQs "width =" 1000 "height =" 660 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Free- Spirit-FAQs.jpg

13. Amazon Web Services

The FAQs of Amazon Web Services are functional, easy to browse and classify.

There is nothing superfluous here.

But in some cases, it's better to get straight to the point.

 FAQ on Amazon Web Services "width =" 1314 "height =" 624 "data-original =" https: // cdn .searchenginejournal.com / wp-content / uploads / 2018/09 / Amazon-Web-Services-FAQs.jpg

14. Silicone Engineering

The Silicone Engineering FAQ helps to demystify a traditionally complex industry.

The combination of quick links, ask the expert and more in-depth answers

 FAQs about silicone engineering "width =" 1150 "height = "560" data-original = "https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/Silicone-Engineering-FAQs.jpg[19459093Ä19459003Äù19459006]15. Dropbox</h2><p> <a href= The Dropbox Help allows you to choose from the images used in the FAQ section and encourages the user to discover the site by self-discovery.

 Dropbox Help Center "width =" 1139 "height =" 639 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/ 09 / Dropbox-Help-Center.jpg

16. TUI

The FAQs on IUTs are presented in grid form, include depth of coverage topical and reflect the volumes of information available on the site.

design, but it works and has almost a retro appearance.

 tui faqs "width =" 1313 "height =" 1137 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/ 2018/08 / tui-faqs .png

17. MetroPCS

The MetroPCS FAQ includes a virtual chat wizard that exploits FAQs over most static features.

they to speed up and drive the user journey (a key area of ​​effectiveness for any help and resource FAQ).

 metropcs section faqs "width =" 1119 "height =" 1151 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/metropcs- faqs-section.png

18. Transpack

The Transpack Product Help Center serves as both an FAQ resource and a resource cumulative guides, which means that users can access information-level information, and a host of other information normally only accessible via blogs.

 Product help Transpack "width =" 1209 "height =" 575 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/ 2018/09 / Transpack -Product-Helpjpg.jpg

19. FatFace

The FatFace Help Center and the FAQ Resource are a good example of the size of the brand.

The Help Center places users at the forefront of the topics covered. always manages to feel useful and helpful.

 FatFace FAQs "width =" 1743 "height =" 1173 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/ 2018/08 / FatFace- FAQs.png

20. King's College London

The FAQ page of King's College London is divided into FAQ sections by key area of ​​the site. This allows highly targeted, single-goal support remedies (often facilitating easy applications).

FAQ segmentation is what allowed me to include them in this list.

 FAQ of King's College of London "width =" 1223 "height =" 648 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads / 2018/09 / Kings-College-London-FAQs .jpg

21. Pinterest

The Pinterest Help Center takes simplicity at the upper level.

The design and information provided is clearly prioritized for the mobile user combining visual and text triggers.

 pinterest FAQ "width =" 1202 "height =" 969 "data-original =" https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/pinterest-FAQs .png

22. Elite Island Holidays UK

The FAQs of Elite Island Holidays are dictated by the needs of the public and are clearly intended to meet holiday dilemmas, preparation for help and last-minute support.


 Elite Island Resort FAQs "width =" 1150 "height =" 654 "original-data =" https://cdn.searchenginejournal.com/wp-content /uploads/2018/09/Elite-Island-Resorts-FAQs.jpg


23. BBC

The help section of the BBC is fun, visual and even provides useful information on the use of the FAQ section.

It's not easy to create an aid resource

 Help Center bbc "width =" 1235 "height =" 963 " data-original = "https://cdn.searchenginejournal.com/wp-content/uploads/2018/08/bbc-help-centre.png


24. Pretty Little Thing

The FAQ about Pretty Little Thing immediately tells you their audience and positions the design and content accordingly.

FAQs also seem well thought out and appealing to interact with.

 Pretty Little Thing FAQ width = "1300" height = "656" data-original = "https://cdn.searchenginejournal.com/wp-content/uploads/2018/ 09 / Pretty-Little-Thing-FAQ.jpg

25. Foresters Friendly Society

FAQ's Help Center and Tools / Guide to Foresters Friendly Society brings together many segmented guides and information-rich financial tools in one place.

Making financial topics often complex and dry easy and accessible is not easy, but this section does it well.

 Foresters Friendly Society "width =" 1021 "height =" 620 "data-original =" https: //cdn.searchenginejournal.com/wp-content/uploads/2018/09/Foresters-Friendly -Society.jpg

Other resources:

Image credits

] Screenshots taken by the author, September 2018

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