Scrolling through social media can be an irritating experience.
Too many brands and individuals do not use their digital megaphones effectively. At best, their ignorance (of the public or the label of the platform) is annoying. At worst, it incites people to "mute" or "stop following" their social media.
To make scrolling less frustrating – and to help brands and marketers improve social media scrolling – we asked your fellow members of the Content Marketing Institute community to describe their biggest account of social media mash. And my boy, did they share? Thanks to everyone who responded to our #CMWorld Twitter Chat and to our requests on social networks.
Now let's go to the breakdown. (To avoid redundancies, we did not type "my biggest social media hype" for every answer, so some answers are incomplete sentences.)
1. Ask but do not answer
It really annoys me when brands ask questions via social networks, but they do not respond once you've responded. This shows that they read a social media best practice of asking questions to increase engagement, but they missed the point of engaging in it.
Amy Higgins Director of Content Marketing
2. Take an Instant Step
When I am someone on Twitter and I instantly receive a direct message that launches me or sells me. I (want to) say, "Slow down, and do not you want to know yourself at all?"
Holly Lawrence Writer and Strategist
3. Selling Instantly
Commercial rationale via LinkedIn within two seconds of accepting a connection.
Cathy McPhillips Vice President of Marketing
4. Think of a unique size
Every network has some parameters, but I see a lot of companies that use the same size, and so on. for everything. The images are blurry, too small / too big and unprofessional.
Stevie Howard Writer
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5. Hiding behind the company
People using their company logo as a profile picture on LinkedIn.
Chaim Shapiro Social Media and Professional Consultant in Higher Education
6. Do not make content
Those who rarely post. Why create an account if you are never going to post?
Michelle Garrett writer and consultant in public relations
7. Automate Comments
Spam comments on Instagram clearly written by a bot that contain no substance
Maura Hughes Digital Content Manager
8. Try to fool me
Auto-reply messages that try to make me believe that it's not a bot that sends them. Really people, it's obvious. If you delay it for at least a few hours, you could trick me from time to time. But do not do it please.
Tod Cordill Growth Counselor
#SocialMedia Pet Peeve: Self-answering messages that try to fool me into thinking that they were not sent by a bot. @todcordill Click to Tweet
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9. "Borrow" text
When a person manually modifies my words to make them feel like their words instead of using built-in integrated transfer functionality
Erika Heald Content strategist
10. Do not quote
Do not give people a mention when you quote them. It's not just a question of attribution, but it helps people to respond better.
Gene Petrov Leadership Coach
11. Miss the people
When brands do not engage or care about their subscribers' comments on social networks – positive or negative reply.
Lilly Newman responsible for social networks
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12. The gibberish
Spammed comments on my Instagram posts.
Gwen Pearson responsible for social networks
13. Meaningless commentary
People leaving disposable comments that do not mean anything.
Taylor Barbieri Copywriter and Email Marketing Specialist
14. False semblance without engagement
When self-proclaimed "influencers" claim to have 200,000 subscribers, you can quickly find that they receive a handful of comments per publication. You are an influencer … but you have a commitment rate of 0.00005%? Goodbye.
Christian Lowery Social Media Consultant
15. Do not walk the talk
Other marketers claim to be social media gurus and have a weak online presence.
Richard Sink Founder of the Marketing Consulting Firm
16. Invite without context
I really hate people sending an invitation to connect to LinkedIn without any context. Who are you and why am I worried?
Monina Wagner Community Administrator
17. Giving self-proclaimed titles
This is a link between unsolicited (and unwanted) private messages and people who create their own heinous titles, like guru and ninja (no offense for real ninjas, of course).
Mike Myers Marketer
18. Write for him, she
Biographies written in the third person on personal profiles of social networks. I want to get to know you, not to read, to talk about business. I do not want to see your company logo or any other photo than the most recent photo of you. I call these things biological hazards.
Lisa Dougherty director, operations and community blog
# Social Media Bio Networks: Do not write your bio in the third person and never use logo for a profile photo. @brandlovellc Click to Tweet
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19. Add or omit letters
Is there anything more annoying than typos? It is enough for a small error in a message to make me question the credibility of a source . And once I question credibility, I immediately start questioning everything. Typing mistakes are not just a beast of burden … they do damage.
Sue Lucas Professor, Consultant
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20. Distribute the same content
Share exactly the same message on all platforms and do not customize
Tracey Bradnan Marketing Consultant
21. I do not know the purpose
People using LinkedIn as Facebook. There is a reason why I am not on Facebook, please keep LinkedIn professional.
HB Duran Freelance writer
22. Miss the reason I'm here
Do not send me on Facebook or Instagram if I'm on Twitter. I'm on Twitter because I do not want to be on Facebook or Instagram. Stops automatic publishing from other channels. I will then receive half of your detailed message and a link to leave my favorite social channel. It's rare that I choose to do it. It just seems lazy or you do not understand how to use social media.
Lisa Rupple writer
No More Ventilation
And let's continue this therapy session / social media learning exercise in the comments. Tell us what brands and people are doing on social media, which is annoying.
RELATED HAND CONTENT:
Do you want to meet in person to discuss the frustrations of content marketing and find solutions? Join thousands of content marketers at Content Marketing World in September. Register using the code BLOG100 to save $ 100.
Cover image of Joseph Kalinowski / Content Marketing Institute